CMO Survey: Marketer Optimism for U.S. Economy Slumps

Chief marketing officers are less optimistic about the economy than they were six months ago, a new survey reveals. When asked if they were more or less optimistic about the overall U.S. economy compared to last quarter, just 29 percent of respondents expressed optimism.

Read More

Crown Products Launches 14 New Items in 2012 Holiday Flyer

Crown Products has announced their 20 page Holiday Catalog for the fourth quarter selling season. The holiday catalog, which includes 14 new items to the company’s product line, is available in print, electronically and posted online for their fans right on their Facebook page.

Read More

Shumsky Enterprises Raises Funds for the American Heart Association

Shumsky Enterprises is running a promotion on their Facebook page to help raise money for the 2012 Greater Dayton 5k Heart Walk/Run being held September 22 at Fifth Third Field in Dayton, Ohio. Shumsky Enterprises has offered to donate $10 to the American Heart Association Dayton for every 50 likes they get on their Facebook page from 8/15/2012 to 9/21/2012.

Read More

I Don’t Want My MTV: When celebrity fashion takes a very wrong turn

The award show red carpet is a playground for celebrities to experiment and push fashion boundaries. Proceed with caution when designing your own wardrobe to avoid being on somebody’s “worst dressed list.” Promotional apparel can allow for fun and flexibility without crossing the line.

Read More

Top 3 Things That Can Turn Your Promo Products Business Around

Finding customers, securing sales, building relationships, keeping track of new companies and products—it can be difficult to stay on top of everything in the promotional products world. If you’re struggling, here are three tips that can turn your business around.

Read More

Counterpoint: Why you SHOULDN’T be on Instagram

Last week, production editor/fashion writer Colleen McKenna wrote an extremely popular (and great) post on why companies should be on the photo-based social site Instagram to promote their companies. It was quick, thoughtful and to the point, but because I love to argue and am also a fairly terrible coworker, I thought I would offer a counter-argument. So, in the spirit of being awful, here are 3 reasons why you should never, ever be on Instagram.

Read More