2011 Year in Review: World Events

This week, Promo Marketing is looking at the stories that defined 2011. In the fourth part of this series, we examine the major economic and natural events that occurred this year, and what they mean to the promotional products industry.

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People and Purpose

When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.

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