First, it was Nalgene. Then, it was Yeti. After that, it was S’well, Hydro Flask, Stanley, Owala – an ever-growing list of water bottle brands making their mark on the cultural zeitgeist. In each of these “it” brands’ moment of glory, they dominated both retail and promo. S’well generated over $100 million in revenue from…
Read MorePromo Companies Brace for Hurricane Helene
The massive hurricane was forcing closures and otherwise impacting operations at industry companies in its path.
Read MoreExecutive Perspectives: Metrographics’ Casey Duke on Controlling Variables
Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, we interviewed Casey Duke, partner at Metrographics (asi/268937) in Fairfield, NJ. In our chat, Duke discussed everything from taking over the reins from his father and modernizing the business, to adapting…
Read More6 Tips To Beat the Social Media Algorithm
Try these strategies to enhance your marketing efforts and build engagement with prospects online.
Read MoreUSPS Announces No Stamp Price Changes for January 2025
Highlights: Postmaster General DeJoy’s recommendation not to raise prices for Market Dominant products in January 2025 approved by the Governors of the Postal Service Delivering For America plan is a balanced plan that is working to control costs and grow our package business Postal Service prices remain among the most affordable in the world A…
Read MoreThe Latest Trend in Casual Fashion? Boxers for Women
Celebs like Kristen Stewart and Kendall Jenner have been spotted wearing boxer shorts as outerwear.
Read MoreLeather and Lace: The Challenges of Tough and Delicate Media
Working with substrates outside of the normal range of materials can be difficult. Thick and tough substrates, as well as delicate ones, are some of the most challenging. When you think of printing, your mind may go straight toward the most common media, like paper, vinyl, and films. However, wide-format printers often tackle a wider…
Read MoreStop Delaying, Start Selling
“I wish I didn’t go to the gym today.” No one has ever uttered those words. To the contrary. We end our day upset because we put it off. Again. “I’ll go first thing” becomes “I’ll go at lunchtime” becomes “I’ll go when I finish up” becomes “I’ll go after dinner” becomes “I’ll go first…
Read More4 Reasons Promo Is Going To Have a Strong Fourth Quarter
The industry will end the year with a bang, collectively generating its highest revenue and greatest year-over-year sales growth of any 2024 quarter in Q4.
Read MoreStarline To Distribute Rupt Products in Canada
The Counselor Top 40 supplier has struck an exclusive distribution partnership with the start-up supplier, whose products are made from recycled materials and are carbon-neutral.
Read More