Nonprofits may not be the first market that comes to mind when prospecting. Sure, everyone would like to get in with a major charity such as Susan G. Komen for the Cure, but that isn’t always realistic. While it’s nice to daydream about making a fortune on pink T-shirts and promoting a meaningful cause besides, big nonprofits like Susan G. Komen for the Cure only need so many vendors, and you can bet those spots are going to be competitive.
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Few things in life sell themselves. Ice cream, holiday cards for mom and maybe movies about mopey adolescent vampires. But in general, to sell a product you need a sales pitch. You need an angle. You need an idea.
Say you want to sell umbrellas. Great products, considering they keep you dry, can be imprinted beautifully in dozens of different ways and generally have a high perceived value. You can’t take that information alone to a client however, and expect a sale. “Hey, check out this umbrella! It’s neat and, uh, umbrellas! They stop rain!” isn’t exactly going to have product flying off the shelves.
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We take them for granted. We abuse them, we lose them, forget them, chew on the ends when we are nervous, snap them, tap them, toss them around and let them run out of ink. They have been around since the days of the pharaohs, documenting our lives and our history with nary a thank-you.
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Inspiration? “We look everywhere,” said Andrew Spellman, CAS, vice president of corporate market sales for St. Louis-based TRG Group. It’s a great answer and luckily for distributors this represents the sentiments of many suppliers.
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Stretchy fun clothes. Flexi-nice anti-gross apparel. Yoga-dance pilata-cheer stuff. Okay, so the blanket term for this style of athletic apparel might still need some work, but whatever you want to call it, the kind of clothing meant for yoga classes, dance practices, or cheerleading and gymnastics teams is definitely a niche that needs attention.
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Trade show season can be tough. The constant travel, the bombardment of customers both new and old, and the endless walking can really take its toll. And with the biggest, walking-est and customer-iest trade show, the 2010 PPAI Expo Las Vegas, currently underway, we here at Promo Marketing thought it might be nice to share a few ways to unwind with promotional products during your downtime at the show.
Read MoreCiting its desire to greatly simplify the sales and ordering process for distributors, Bag Makers Inc., Union, Ill., announced it is discontinuing the bag industry’s long-standing tradition of calculating plate costs based on the square inches of the design.
Read MoreNoteworthy, Amsterdam, N.Y., announced the launch of the company’s new bumper stickers and decals. According to Chad Majewski, vice president of sales for Noteworthy, “Our new bumper stickers are truly the world’s best. A quick look at our offering and you’ll know why. Our minimums are 50 pieces and pricing is 70 percent lower than competition for full color.”
Read MoreSupplier International Merchandise Concepts (IMC), Agoura Hills, Calif., announced the launch of its new 2010 collections. These new collections and items increase the line items available from IMC to well over 2,200.
Read MoreThe U.S. Environmental Protection Agency (EPA), Washington, has finalized a rule setting tough engine and fuel standards for large U.S.-flagged ships, a major milestone in the agency’s coordinated strategy to slash harmful marine diesel emissions. The regulation harmonizes with international standards and will lead to significant air quality improvements throughout the country.
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