Get Listed in Today’s Mobile “Yellow Pages” (FOXBusiness)

Potential customers in your area might right now be searching their Blackberry or mobile phone for what you sell. Will they find you? A Web presence wasn’t always one of the top priorities for hometown-grown businesses, but with mobile devices now the most popular search tool for many Web surfers, those priorities indeed have shifted.

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Plyter’s Product of the Week–December 29th Edition

Even though it is the middle of winter here in Philadelphia and a 50 mph wind is sending the windchill into single digits, I have to make the Cooladio Solar Cooler my first Product of the Week. I will admit quite a few USB drives caught my eye, but the Cooladio came out on top this time.

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Testimony of Simplicity

Over the course of the last decade, a vast majority of Americans pulled out a great, big pair of rose-colored glasses and tricked themselves into believing our financial worth was invincible. We tricked ourselves into believing—regardless of the fact that the value of our money was declining—massive borrowing and spending was acceptable. Somehow, some way, debts would be cleared, McMansion mortgages would be met and keeping up with the Jones’ could be an attainable goal.  

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Annual Gift Day and Nostalgia Marketing

My apologies for the brief absence in posting. I think we can all agree though that besides being the season of jolly happy funtime lala sugarplum land, the holidays are also a time of insane, soul-stomping busyness, workaholism and casual explorations of stress-induced illnesses like hyperventilation, migraines and stomach ulcers.

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Victorinox Travel Gear Can’t Be Outdone By 10,000 Pound Elephant

The TRG Group, St. Louis is the global licensee for travel gear for Victorinox Travel Gear that was featured today on CBS’ “The Early Show.” Victorinox Travel Gear was put to the test at the Audubon Zoo in New Orleans, and beat out all of the competition by being the only travel bag that kept Panya the elephant from getting the fruit concealed inside.

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QCA Certification Alliance Membership Expands

Brent Stone, QCA executive director–operations, noted since the Quality Certification Alliance (QCA), Chicago, opened for membership in July, he has had conversations with promotional product industry suppliers that recognize the competitive advantage that comes with successful completion of independent, third-party audits but are unsure how to begin the process.

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