PremiumWear—Jockey Ladies’ Noveau Classic 3/4-sleeve Cardigan: This cardigan just makes me want to point and say, “pretty” like a three-year-old. I can’t help it. From its sleeves to its buttons to its length—it hits all the right notes for an unexpected, yet point-perfect corporate promotion. It can be worn open over a buttondown shirt, or closed over a T-shirt or camisole. It can go from season to season, whether as a light cover up in the in-between times. And in gorgeous cranberry, it will flatter any skin tone, even in the sunless depths of December.
(800) 347-6098
www.premiumwear.com
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Historically, it’s been tough to find the right fit in promotional apparel for woman. According to Eric Rubin, president of Blue Generation by M. Rubin & Sons, Long Island City, N.Y., the secret is how an item can accommodate a woman’s curves. “The addition of spandex enables the fabric to stretch in just the right places to conform to the wearer’s body,” he said. If the fabric gives a little when you apply tension, it’s a good bet it will be able to flatter a variety of sizes.
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Dunbrooke—Lady Savannah: Waists had a big moment at Fall Fashion Week—here at Promo Marketing, puns about waists are also having their moment in the sun. Haste makes waist, you know. It high time you all start working on your waist management, because as everyone’s grandmother can attest, waist not, want not. Am I right? Anyway, this coat embodies the trend while still giving end-users a choice. They can cinch the drawcord for an on-trend hourglass shape, or they can just leave it for a go-anywhere, chic raincoat.
(800) 641-3627
www.dunbrooke.com
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Philadelphia-based Bodek and Rhodes, one of the nation’s leading wholesalers of imprintable activewear, has expanded its line to include nearly 150 styles from the athletic performance
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Atlanta-based Boxercraft is proud to announce the debut of Boxercraft TV, a collection of videos available on its Web site and on YouTube.
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Charles River Apparel—Women’s Freeport Microfleece Pullover: Good news! Fleece doesn’t have to be shapeless! As you can see from the image, the item is semi-fitted, which means end-users can keep cozy without looking like they raided the wardrobe of a giant. Nothing reads, “Don’t take me seriously,” like an ill-fitting garment, after all. What’s more, fleece is a naturally forgiving fabric so it can accommodate a wide variety of shapes and sizes.
(800) 225-0550
www.charlesriverapparel.com
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Though belts have not made quite as big an impact in the promotional products industry as they did at New York’s Fall Fashion Week this past February, there are still plenty of ways to work the waist into a wearables program. To allow end-users to accommodate a belt if desired, go for a woven shirt that has darts on both the front and the back, so it nips in at the waist. Or, for a less-literal approach, define waists with apparel that has color blocking down its sides, or that comes with a drawcord at the waist.
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For those of you who don’t have daughters or who are too far away from the age of 21 to care, Forever 21 has been quite a phenomenon in the fashion industry over the past decade at least. Shilling low-priced “designer inspired” clothes, Forever 21 has weathered numerous charges of piracy over the years. This time, however, is the first the store has had to go to court to defend itself against such allegations, and though nothing has yet been resolved, stay tuned. The outcome will likely have ramifications extending far beyond the retail sector. (California Apparel News)
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Trevose, Pennsylvania-based BroderBros. Co. announced recently that the pending private-exchange offer with its bondholders was officially accepted. Ninety-five percent of the outstanding existing notes had been validly tendered and not withdrawn.
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This just seems counterintuitive, to be honest. Specific statistics vary, but at least half of all American women wear size 14 or above (which is considered to be “plus size” by the fashion industry, though I don’t exactly know why). This segment of the buying population has been historically overlooked for decades—sizes are hard-to-find, clothes are not cut to fit curves, there’s a dearth of trendy options, etc. Wouldn’t it be better business, particularly in a recession, to finally listen to a famously ignored faction? Loyalty weathers any storm. (New York magazine)
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