Try new imprinting methods for logos that pop.

According to Jason Krakow, vice president of Caps Direct, Overland Park, Kan., the company has made a name for itself thanks to the whole host of special-effect printing in its repertoire. “We are having a lot of fun with liquid metals, laser-cut appliques, screen printing and sublimation,” he said. These imprinting methods mimic retail styling more closely so there’s an increased chance promotional headwear will be worn again and again. Krakow also pointed to unique trims and accents as ways to embellish the hat itself, including distressing and vintage washes.

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Pop the Hood

Bella—Fleece Raglan Hoodie
When it comes to the heavyweights of fan apparel, it’s not the foam finger or T-shirt that takes the title. It’s the hoodie. Walk to your nearest athletic arena and count how many hooded sweatshirts you see. It’s the official uniform of tailgaters and bleacher creatures across the country. True to form, Bella takes a standard and makes it fashion-friendly (from shapeless to stylish!) for the ladies. This version is preshrunk for that coveted side-skimming silhouette and is crafted from a comfy, single fleece knit for even the chilliest game days.
(877) 727-2001
www.bella.com

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Proofreading Vortex

Greetings loyal readers,

We’re finished with the July issue right now, and I thought it would be fun to share with you a little bit of my last few days in the office, which, until I started writing this week’s blog, have been entirely devoted to proofreading the issue. If you’ve never experienced the utter joy that is reading the same material over and over again, looking for the tiniest mistakes, let me paint you a most wondrous picture of what a single day of proofing is like. Remember, to get the full effect, imagine you’ve been doing this for at least four days straight.

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Become a Fan of Us!

Promo Marketing is now on Facebook and LinkedIn. Starting this month distributors and suppliers are going to have a great new place to make connections and find the industry contacts they need. Whether it’s finding a sales rep for the ABC company or finally putting a face to the voice at supplier XYZ, the Promo Marketing Facebook and LinkedIn pages will be a great resource.

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