Company president, Harvey Mackler, MAS, commented, “This move will make us more efficient, and we pledge to continue to provide our award winning customer service.”
Read MoreMalkovich Malkovich Malkovich
It’s been a while since I’ve told a story about my rookie adventures in this fine industry of ours. It’s probably going to be a while longer too, since this post is really more of a convoluted philosophical observation than an interesting coherent narrative. Don’t worry though, I’ll work in some jokes in about pyromania or checkerboards to keep things punchy (you scoff, but let me tell you, I can tell a checkerboard joke like no other).
Read MoreBarry Bonds and Summer Logic
Imagine my surprise to find that my coworker, Charles Plyter (yes, the Charles Plyter from Michael Cornnell’s blog) and I have the same instinctive reasoning process.
Read MoreThe Power of Cookies
Don’t really have much time this week. Unlike my somewhat sassy co-worker Mike “I want to be like Charles” Cornnell, I have deadlines every week and oftentimes the blog suffers.
Read MoreThe New Boss
The American Recovery and Reinvestment Act of 2009 (ARRA) was passed by both houses of Congress on Feb. 13, 2009 and signed four days later by President Obama. The proposed antidote to a financial crisis that has left the nation gasping for breath since September 2008, the law seeks to revitalize the American economy by allocating $787 billion to a variety of areas including infrastructure maintenance, aid to state and local government, welfare assistance, environmental initiatives, and energy independence programs.
Read MoreAn Editor’s Journey
Reproduced, for your reading enjoyment, is a portion of associate editor Michael Cornnell’s travel diary, chronicling his trip to Dallas and back.
Read MoreCheck, Please
This is, by no means, a comprehensive list of what to do before conducting a site redesign (or even building a site from scratch, for that matter). However, based upon information from professional designers, marketing strategists and usability experts, it’s a pretty good jumping-off point.
Read MoreSafety in Numbers
According to Jackie Barker, vice president of sales for ERB Safety, a division of Woodstock, Georgia-based ERB Industries, “We sell to a couple of school-supplies catalogers, so maybe … some of our safety glasses might be used in the science lab for protection.” Just this past November, the Federal Highway Administration (FHA) issued a revision to its Worker Visibility Law that makes wearing high-visibility apparel mandatory for workers on federal-aid highways. Equipped with the proper technology (fire-retardancy, reflective stripes, etc.), vests, jackets, gloves and the like are effective promotions for those who work outdoors or are exposed to elemental hazards on the job. […] though it might seem self-evident, she gets asked “Is it a real hard hat?” quite often. Since there are price differences as well as occupational risks associated with each, asking the right questions can be the difference between getting the sale and not (not to mention keeping end-users well protected).
Read MoreLower the Handicap
THE COMBINING OF sport and science is not a new trend, but it is a pairing that has been strengthening. Just a few years ago, it would seem like science fiction to hear a professional athlete had injected himself with his own previously withdrawn blood platelets in order to speed along the healing of an injured knee. In this year’s Super Bowl XLIII, however, Hines Ward did just that.
Read MoreBright Ideas … Part 2
Last year was so chock-full of great ideas, we couldn’t fit them all into our 2009 Sales Outlook. Below, you’ll find the tips we just couldn’t squeeze in.
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