What does Sir Thomas More have to do with coats? Nothing, actually. But, to get literary for a second, “A Man for All Seasons” was the title of a play about him, written in 1954 by Robert Bolt, and naturally, brought to film in 1966. Neither one of these have anything to do with coats, though, either. The phraseology surrounding him, however? Well, that’s another story. Should coats somehow become personified, the idiom so closely associated with More could very easily apply. Why? Because, simply, they allow companies to advertise year-round with their employees as spokespeople, affirmed Alisa Buckner, merchandise and marketing director at
Read MoreWORKWEAR GETS THE JOB DONE
For the thousands of customers whose businesses take them into some of the most extreme working conditions, the right gear is essential. Besides the traditional selections of jackets and coats, promotional workwear is evolving to include useful accessories that keep end-users out of harm’s way. SAFETY FIRST The buzzword in promotional workwear these days is “safety,” according to Kevin Xiao, vice president at Ontario, California-based Atteff International. To that end, Xiao said, while traditional jackets and overalls continue to permeate the workwear category, a variety of safety accessories are emerging and gaining popularity. “Traditionally, rugged workwear was mostly limited to work clothes,” he
Read MoreEvery Second Counts
When referencing such a broad concept as time, there are so many puns and expressions available to a writer, coming up with one on the fly is second nature. (There’s one, get it? “Second” nature?) As such, this paragraph represents a moment of truth (two) for its author—an exercise in candor that may or may not backfire, but here goes. The jig is up. The following article overuses clever catchphrases about time. Yes, it details great tips for selling clocks and watches, but collateral damage is done in the form of exuberant quippy-ness. So read on, and learn the latest time trends down
Read MoreEditorial Notes
All humanity is one undivided and indivisible family, and each one of us is responsible for the misdeeds of all the others. I cannot detach myself from the wickedest soul. —Mohandas Karamchand Ghandi
It is true, we are all guilty. Industrialized nations on the whole have enjoyed an expansive (and ultimately, expensive) period of self-centeredness. Famed Victorian-era psychoanalyst Sigmund Freud would have diagnosed mankind as being severely orally fixated. Trapped in the earliest stages of child development, we’re stuffing ourselves with as much as our mouths can handle—we have been needy, fiscally greedy and most seriously focused on our own self-gratification, regardless of
Read MoreAlienated Yet?
Okay, I know. I’ve been bad. Really, really bad—especially considering the fact that if you want a blog to work, you should post several times a day to keep readers coming back for more.
Um, let’s not get crazy with our expectations, though.
BUT, at the very least, I should be able to get a piping-hot post on the table once a week. I fell off the blogging wagon. Sorry. I realize it’s going to take awhile to regain your trust … prove I’m not just going to cut and run when the going gets tough.
So, to start on the road
TSC Apparel Announces New Live Online Customer Support
Cincinnati-based TSC Apparel announced live online support is now available on the company’s Web site. Live support was added to TSC’s Web site in August 2008 to enhance the company’s customer Web experience. This new support option will allow customer-service representatives to facilitate the ordering process as much or as little as necessary–from logging in and searching for products to guiding a customer all the way through to checkout. “We are very excited to have this new technology,” stated Mike Huber, customer service manager for TSC. “The live online support software allows us to assist our online customers in ways that were not previously
Read MoreBroder Offers the Latest Technology with Chestnut Hill’s Executive Performance
Trevose, Pennsylvania-based BroderBros.’s announced the company plans on taking performance to a whole new level. In 2009, BroderBros. will be offering the most recent Chestnut Hill line of woven shirts, the Executive Performance Wovens. The shirts have the same no-shrink, no-fade, no-pill, no-wrinkle, no-stain attributes as before, but are now improved with additional features. The newly patented pucker-free taped seams throughout the shirts keep them looking new and ready-to-wear right from the dryer. The shirts also contain specially fused collars, cuffs and plackets for total garment protection. The company’s men’s shirts now have adjustable collars that stretch up to 1” for added comfort. This
Read MoreETS Express Adds Template Art To h2go Line
ETS Express, based in Oxnard, Calif., announced the release of a series of imprint art in conjunction with its h2go ss by design line of stainless-steel bottles. With an applied logo, the templates add an aesthetic element to the line without excessive printing charges. Distributors attending the recent SAAC show in Long Beach, Calif. got the first look at the 36 designs which make up the initial library of the h2go ss by design line. With themes ranging from holiday and nature motifs to more abstract designs, the templates offer completely customizable color schemes and imprint areas. “The idea arose when customers were
Read MoreHeritage Sportswear Adds Gildan T-shirts
Heritage Sportswear, Inc. of Hebron, Ohio, announced it will begin to carry the Gildan 64000 Softstyle Ring-Spun Cotton Tee. The fitted shirt provides more body contour and less bulk than other T-shirts and the first eight colors are in stock. “We featured these new tees in our 2008 catalog, and we’re thrilled that stock has arrived,” said director of marketing Tami Miller. The Gildan’s 64000 Softstyle Ring-Spun Cotton Tee is preshrunk and 30 singles soft. It has narrower 5/8” rib knit collar and Euro-style neck that adds to the fitted presentation. About Heritage Sportswear: Heritage Sportswear Inc., is a family-owned wholesaler of
Read MoreMotivators Lands on Inc.’s 5,000 Fastest-growing Private Companies List
Westbury, New York-based Motivators announced with a growth of 321.2 percent since 2003 the company ranked 1,168 on the Inc. 5,000 list of of fastest growing U.S. companies. In addition to receiving this prestigious honor, the company was also ranked 93 of the Top 100 Businesses in N.Y., N.J. and Long Island. “It’s an honor to be recognized on the same list that has recognized innovators such as GoDaddy and Microsoft,” said CEO Ken Laffer, MAS. “The hard work and dedication of our employees is what brought us to this point, and I’m extremely proud of them for all of their accomplishments.” Laffer
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