Neenah, Wisconsin-based Adventures in Advertising (AIA) unveiled its new proprietary sales and marketing program, SOAR—Segmentation, Organization, Auto-pilot marketing and Replenishment—which the company believes provides a systematic approach of integrated and informational marketing techniques and tools. SOAR components include: Account profiling/segmentation and programs to address all constituents New CRM program Enhanced multilevel and multichannel marketing offerings New prospecting, retention and referral programs Further, AIA believes the components within the SOAR program are applicable regardless of the economic environment and are especially effective in today’s challenging times. “While some companies are cutting back in this challenging economy, it is exciting that Adventures In Advertising is
Read MoreAntigua Group Announces 30 Year Anniversary
The Antigua Group Inc., based in Peoria, Ariz., one of the nation’s leading designers and marketers of men’s, women’s and children’s lifestyle apparel and accessories announced the company is celebrating 30 years of business. 2009 marks Antigua Group’s 30th Anniversary serving the apparel and accessory needs of the golf, licensed sports and corporate apparel industries. From humble beginnings in a Scottsdale, Ariz. warehouse, housing one embroidery machine and a small inventory, Antigua Group now utilizes 135,000 sq. ft., 42 embroidery machines with a digitizing center, a complete design/development department and an extensive customer service department. Antigua Group is proud to employ 240 associates,
Read MorePrime Line Expands its Eco-Responsible Line and Practices
Bridgeport, Connecticut-based Prime Line announced, in keeping with its Eco-Responsible initiative, the company’s 2009 annual catalog has been printed on paper awarded the European Eco-Label, the EU Flower—denoting the paper was produced according to the highest environmental standards, and all ink used in printing is soy-based. The strict criterion of the European Eco-Label controls the entire production process including the use of natural resources, chemicals, energy and emissions. The company also announced it has added many new Eco-Responsible products to its line for 2009. “Because of the positive and successful response to our Eco-Responsible initiative, we plan to continue enhancing our educational Eco-Responsible
Read MoreArtistic Toy Launches Giving and Awareness Program
Allentown, Pennsylvania-based Artistic Toy announced it will donate tens of thousands of stuffed animal plush toys to community organizations over the next 30 days. This act of philanthropy was inspired by the need to promote the U.S. Government’s new standards on toy safety and restore public confidence in the international supply chain.
To learn more about this campaign, visit www.artistictoysmfg.com/globalgiving.html
HPPA Awards Lifetime Membership to DeGreeff
Dave DeGreeff, of Flagship Promotional Services, Houston, was presented the Houston Promotional Products Association’s (HPPA) most prestigious award, Honorary Life Member. The award recognizes a member who has made significant contributions to HPPA.
During his 25 years
Attitude Adjustment
Our attitudes control our lives. Attitudes are a secret power working 24 hours a day, for good or bad. It is of paramount importance that we know how to harness and control this great force. « Irving Berlin, composer and lyricist (1888 – 1989)
Brace yourselves. It is going to happen. Things are going to get better. While I am well aware of the doom and gloom constantly being
reported on both network and cable news—that 2009 is just going to continue the economic slide—I have decided to toss the fear aside and take a different approach to the new year. This is
Boy, Are My Arms Tired
Just got back from ASI Orlando and I’m grudgingly accepting that it is indeed still winter. The show was great, and unlike last year (when global warming played a nasty little trick on us and made it 40 degrees), the weather was just gorgeous.
It was a nice way to ease back into the traveling whirlwind that is January and February—my feet are now primed and ready for PPAI next week, that’s for sure. I’m still a little foggy from the lack of weekend (you can’t have everything, I guess), so I’m a little short on repartee. I hope you understand.
Instead, let
NSBA Calls on Congress to Include Small Business in Economic Stimulus
The National Small Business Association (NSBA) is calling on lawmakers to include key small-business provisions in any economic stimulus bill. Small-business economic outlook is at an all-time low, according to a recent NSBA survey which will be released next week as part of NSBA’s 2008 Year-End Economic Report. “Small business is the key to economic recovery, creating 93.5 percent of all net new jobs in the last 20 years. Yet throughout the economic slowdown and recession, small business continues to be hit with increasing difficulty accessing capital, wildly volatile credit card rates and terms, and plummeting numbers of loans made in the SBA 7(a)
Read MoreBodek and Rhodes Introduces Sam Gerber as VP of Business Development
Bodek and Rhodes, Philadelphia, recently introduced Sam Gerber as the new vice president of business development. Gerber, a well-known apparel industry veteran, joins the family-run business in this newly created position to help lead and expand the company’s customer service and sales. “Sam is an industry pro and I’m very glad to have him join our family,” said Mike Rhodes, president. “He’s got such a diverse background and in-depth industry knowledge, it really gives him a keen eye for all the aspects of our business and I have no doubt he is going to be a huge asset to Bodek and Rhodes.” Gerber’s experience
Read MoreSweda Extends New 24-hour Service Until January 31
In its continuing effort to offer distributors a huge boost for the new year, City of Industry, California-based Sweda Company LLC announced an extension of its new 24-hour service at no additional charge for its entire product line—over 800 items in 18 categories now through Jan. 31. In addition, Sweda also has put on special 40 of its most popular items which qualify for the 24-hour service at discounts up to 20 percent off end-quantity pricing now until March 31, 2009. All orders subject to terms and are while supplies last. “We’re excited to help distributors start the new year off strong,” said company
Read MoreNoteworthy Offers Oxo-Biodegradable Plastic at No Additional Charge
Effective immediately, Amsterdam, New York-based Noteworthy is offering oxo-biodegradable plastic as an option on all plastic bag styles at no additional charge. Noteworthy became the first promotional products supplier to offer biodegradable plastic bags made from cornstarch in the 1980s. At that time, the inferior quality of cornstarch-based biodegradable plastics limited their appeal. However, oxo-biodegradable plastics are a major leap forward. According to Anthony Constantino, vice president of operations at Noteworthy, “After a thorough review we came to the conclusion that oxo-biodegradable plastic is superior in every respect to other forms of degradable plastic.” Oxo-biodegradable plastic is often referred to as “degradable” plastic, since
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