HOLIDAY CARDS AS a client gift might initially ring of predictability. But in an economy where everyone is looking to tighten belts and knot purse strings—not to mention one in which corporate culture has gone digital and receives less personalized mail overall—greeting cards might be the answer to keeping clients in end-users’ sights during an economically challenging holiday season. According to the Greeting Card Association (GCA), the greeting card industry rakes in over $7 billion a year, and 90 percent of U.S. households purchase cards for a variety of occasions. The GCA also reported nine in 10 people welcome the feeling of importance
Read More
LET THE DOMINOES fall. Gas prices are pushing up everything from FedEx and transportation costs to product development and customer service. Companies have begun taking a hard look at even the most constant elements of their budgets to squeeze a little more juice out of the dollar. In a slowing economy, one where promotional products are often seen as perks, there is always the urge to take the road more traveled when it comes to providing items for company meetings and events. Buffet-style eating and bare-bones provisions are held up as the quick fix to saving a few dollars without hurting performance or image,
Read More
Bodek and Rhodes, a Philadelphia-based wholesaler of imprintable apparel and accessories, announced one quarter of the company’s catalog of more than 500 styles are items that offer above-the-standard performance. “Along with our new eco-friendly styles, performance apparel is a huge trend,” said Mike Rhodes, president. “A shirt isn’t just a shirt when it also wicks moisture away from your body to keep you cooler and protects you from the sun. And customers across the board are excited about the huge range of performance we’ve added in the past few years,” he concluded. Recently, the company branched into a number areas offering other specific benefits.
Read More
Philadelphia-based Bodek and Rhodes, a leading wholesaler of imprintable apparel and accessories, was recently honored with the Best Overall Performance Award from the Premier Promotional Group. The group, which presented the award at a ceremony in May, is a national organization of 40 supplier companies and 52 distributor companies representing territories across the United States. The awards ceremony was the final celebration of the three-day annual meeting in Sarasota, Fla. “It’s such an honor to get an award like this,” said Steve Rosengarten, vice president of sales for Bodek and Rhodes. “Our whole philosophy is to deliver the best of family-business service to our
Read More
BLAME IT ON simple biology—humans just can’t get by without food. As the building blocks of life, nutrients are intrinsic to the survival of every individual. But these facts are common knowledge. What nutrients can do for the life expectancy of a marketing campaign, however, now that’s something to chew on. When promotional products are gracing the table, end-users are getting their daily recommended allowance of brand messaging in an easy-to-swallow format. By extension, a company gets much-coveted visibility, not to mention greater probability of retention. The simple health benefits of three squares a day? That’s science. The marketing possibilities associated with each
Read More
Commenting on a new joint interview with John McCain and Sarah Palin, NBC News Political Director Chuck Todd described the Republican ticket as lacking cohesion, chemistry, and (he hinted) trust. NYTIMES.COM
Read More
Here is some very funny commentary by Chrissie about the article.Then she gives the first sentance or so and then it links in. Commenting on a new joint interview with John McCain and Sarah Palin, NBC News Political Director Chuck Todd described the Republican ticket as lacking cohesion, chemistry, and (he hinted) trust. COSMOGIRL.COM
Read More
Pittsburgh-based Leed’s, a member of Polyconcept North America, the second largest supplier within the promotional products industry, hired a director of product development and a business development representative to further enhance its product development process, customer service and sales teams. The company believes the added roles will elevate existing efforts to maintain and grow Leed’s position as a product innovator and service-oriented industry leader. By filling the role of director of product development, Michele Petruccelli became the newest member of the Leed’s senior leadership team. Petruccelli joined Leed’s on May 5 and is responsible for the strategic direction of product development and design, coordinating
Read More
After catching a late-night flight back from Chicago, I can say it’s good to be home. It was a good trip in terms of meeting new people and finding exciting products that we will be showcasing in upcoming issues. While I’m not sure how the show traffic compares to last year (you tell me), there definitely were ample suppliers and distributors to talk to. Unfortunately, I won’t be in Long Beach next week but I hope everyone will stop by the booth and say hello to Anthony and Erin. It’s a good place to check out our end-buyer catalogs and if you haven’t
Read More
