Noteworthy, a family-owned manufacturer of promotional products based in Amsterdam, N.Y., announced it was the first supplier to digitally print on plastic. Noteworthy’s new digital-printing process enables advertisers to print full-color images on plastic bags, even in low quantities. Additionally, the company announced there are no plate charges, no color adders and no minimum-order quantity. “Digital printing is our most exciting product announcement ever,” said Carol Constantino, president. “The benefits of digital printing are tremendous and the print quality on our digital press goes beyond anything in existence.” Noteworthy’s high-definition printing will deliver images at three times the resolution of traditional process printing
Read MoreBroder Bros., Alpha Launch New Distributor Tools
In an effort to continue to fuel their growth, Broder Bros. and its subsidiary, Alpha Shirt Company of Trevose, Pa., recently announced an expansion of the marketing tools section of their websites, giving distributors an even greater array of sales tools and online support. With the new marketing tools, Broder Bros. has created an innovative support system that allows key distributors sell more efficiently to end-users. The updated marketing tools Web site not only provides new and exciting features, but also explains to the customer how to use these tools and why they are beneficial to them. Distributors now have access to:
Read MoreFall Forward
I plan ahead. For everything. So imagine my surprise at finding myself reporting on an industry that is routinely looking at, projecting on, and yes, planning for the future. Spring’s barely here and the apparel folks are hunkering down for fall? It felt like the mothership calling me home.
Besides, the current weather situation is making me supremely doubt the whole idea of spring, anyway. I’m still in my down coat, I don’t know what this “spring” is of which you speak. So I’m going to skip the disappointment at this deadbeat season and mosey on over to fall, where the fashion forecast looks
Every Vote Counts!
Here in Philadelphia, things are really starting to heat up (and it’s only March). Even though the Republican nomination is sewn up, the Democratic primary is coming to town in full force. Bus stops preach the message of hope and campaign ads talk passionately about change. It’s a different feel for a state normally an afterthought in the doldrums of late primary season. It seems that every cubicle, street corner and marketplace is buzzing with the same question, “Who will win—Barack or Hillary?
The youth vote is cited for Obama. The blue-collar vote is assured for Clinton (or so the news outlets keep saying
SanMar Launches 2008/2009 School & Team Catalog
Seattle-based SanMar Corporation, a leading supplier of imprintable apparel and accessories, is releasing its 2008/2009 School & Team catalog, aimed at one of the largest markets in the promotional products industry. “The school, team and booster/fan markets are the top-buying segments in the imprinted apparel industry,” said Lee Strom, senior marketing manger. “As a result, our School & Team catalog has become an essential industry tool by targeting these prime markets with an emphasis on what’s important—style and color.” The catalog features more than 250 apparel and accessory options in more than 80 colors. Customers will find 25 new styles, like the Sport-Tek
Read MoreJack Levine: Pioneer and Risk Taker
Jack Levine, founder and CEO of CorpLogoWare, Miami, a Promo Marketing Top 50 Distributor, died yesterday of an apparent heart attack. In the wake of recent news reports that cast a critical light on his legacy and business acumen, one thing that cannot be disputed is Mr. Levine’s pioneering spirit of entrepreneurship. Reported to have started a new business “roughly every five or ten years” according to the asicentral.com Web site, the now-defunct CorpLogoWare was Levine’s sixth and most-recent venture. With an eclectic taste in business, Levine had borne the title of founder and CEO to five other companies offering a range of products
Read MoreFore! Gold Bond Launches New Golf Forum
Chattanooga, Tennessee-based Gold Bond, a leader in promotional golf products, is coming to the aid of distributors everywhere with a new, Web-based Q&A forum on golf in the promotional industry. The goal of the forum, titled “Out of the Bag,” according to Gold Bond president, Mark Godsey, is to maximize the sales of our distributors by providing information on how to sell promotional golf products. According to Godsey, the focus is to provide distributors with timely answers to questions they face in the field, but he also envisions that many distributors who are proficient in the sport will enjoy the opportunity to use the
Read MoreLeed’s Leads With Participation In Anti-Terror Program
New Kensington, Pennsylvania-based Leed’s, a member of Polyconcept North America and the second largest supplier within the promotional products industry, continues to build and reinforce its existing international supply chain relationships by voluntarily taking part in the Department of Homeland Security’s Customs-Trade Partnership Against Terrorism (C-TPAT) program. C-TPAT is a voluntary initiative between government and business to strengthen and improve international supply chain and U.S. border security. Some of the benefits to C-TPAT members are a decrease in the number of shipments that require inspections by U.S. Customs and Border Protection and priority processing at the border, both of which, for Leed’s, results in
Read MorePost-It Teams with Oprah For First-Ever Web Event
St. Paul, Minnesota-based Post-it Flags announced a sponsorship with Oprah Winfrey’s first-ever World Wide Web online classroom event. The online classroom features Oprah’s latest book club selection, “A New Earth,” in a live, 90-minute interactive webinar discussion led by Oprah and the best-selling author, Eckhart Tolle. The 10-week webinar began on March 3 at 9 pm EST and will conclude on Mon., May 5. Each webcast will feature a Post-it Flags educational video that highlights “reading essential” products, including Post-it Flag highlighters, Post-it Flags and Post-it hurable tabs. Additionally, each video is accompanied by educational spots explaining how Post-it Flag “reading
Read MoreMediaTree Introduces Transl8r Card
Parsippany, New Jersey-based, MediaTree, a leading industry supplier of digital download and gift card solutions, introduced a new text messaging product—a handy reference guide for text messaging translations, simply called Transl8r (translator) Card. Printed on glossy, credit-card sized, plastic laminate, the card front gives clients prime real estate to display their logo or other branding opportunities. On the back, each Transl8r Card premieres 60 different text phrases or smiley icons (known as “emoticons”) that consumers can use for easy reference (www.transl8rcards.com). “We’re very excited to debut this product to the promotional products industry,” said Bill Grassmyer, president of MediaTree. “The concept of this product
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