The following article is the final installment in our monthlong Promo Marketing Headlines series titled, “From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry.” For the past four weeks, we’ve discussed product testing, quality assurance and how both suppliers and distributors can work in tandem to ensure the items they sell are safe for children and adults alike. Read on for the last chapter, which addresses the dangers and benefits of offshore manufacturing. Part 4: The Global Sourcing Gamble There’s a reason why Tylenol is still on drugstore shelves across America. Johnson & Johnson’s response to its 1982 cyanide
Read MoreRedi-Medic Adds Online Training Videos to Promotional Product First-Aid Kits
Having a first-aid kit for any minor emergency is always good, but knowing how to use the contents is equally important. Redi-Medic, Saskatoon, SK, Canada, a leading manufacturer of promotional product first-aid and safety kits, now includes access to online first-aid and safety-training videos as a standard component in all kits. Chris Becker, Red Cross-certified first-aid and CPR instructor, who demonstrates and narrates the training videos, states, “Training is a valuable addition to any first-aid kit. These online videos really stress the importance of having the right contents in your first-aid kit and dealing with each emergency situation appropriately.” When surveying the
Read MorePromoCard Services Launches Latin America Phone Card
PromoCard Services, Miami Beach, Fla. added a new promotion to its portfolio—Latin America phone cards. The new prepaid phone-card promotion offers flat rate calling to Mexico, Central and South America. With more than 42 million Hispanics living in the United States, comprising $800 billion in annual spending, distributors of promotional products are paying more and more attention to this market segment. “Brands that are doing the best job of attracting Latino consumers are not just lucky, but regularly utilize credible research to understand how to best satisfy the needs of their potential customers,” explained Dr. Edward T. Rincón, principal investigator of a recent survey
Read MoreSOURCEntra, Ranks No. 250 on the 2007 Inc. 500
SOURCEntra, Framingham, Mass. announced it placed 250th on the recently released Inc. Magazine’s 26th annual ranking of the fastest-growing private companies in the country. The 2007 Inc. magazine 500 Report listed aggregate revenue for SOURCentra at $16 billion and the company’s median three-year growth at 939 percent. Most important, the 2007 Inc. Magazine 500 Report concluded the companies listed were engines of job growth, having created more than 64,064 jobs since those companies were founded. “We’re honored to be included among the fastest-growing companies in the country. We take great pride in being able to deliver consistently high-quality products and services
Read MoreUrban Marketing and Symphony Launch Nonprofit Web Services
Urban Marketing Network, Jacksonville, Fla. announced its Non-Profit Initiative powered by the Symphony Content Management System (SCM) provided by Symphony Technology Group, Palo Alto, Calif.. The goal is to assist nonprofit organizations by donating Web sites aimed at strengthening constituent relationships. SCM features applications for managing online fund-raising campaigns, events, content creation and constituent interaction. Urban Marketing Network waived the Web site design and development cost for qualified nonprofit organizations with multiple chapters making this philanthropic effort a real solution for nonprofit organizations struggling with technology. “The donation includes free Web site development for organizations with a featured national or regional Web site
Read MoreJP Promotional Products Continues Rapid Growth
Shari Pulver, president of JP Promotional Products, Ossining, N.Y., a distributor of imprinted promotional products, announced the expansion of the company’s corporate offices. Established in 2004, the company has experienced continued success in the promotional products industry throughout its three-year life span. “Our business has grown exponentially since we started in 2004 [as] a start-up to an anticipated volume of nearly two million [dollars],” according to Pulver. She added, “With business from major customers putting more demands on our fulfillment operation, plus needing more room for staff and our showroom, we were bursting at the seams! We’re now set up very well for
Read MoreNew CEO Tapped For Corvest
Corvest SPV LLC, Largo, Fla., the parent of Adva-Lite, Toppers and It’s All Greek To Me, announced today that Samuel F. Rossa has been named president and CEO effective immediately. Rossa has more than 21 years of leadership experience building workforce solutions and guiding top-tier companies. Most recently, Rossa was executive vice president and chief operating officer of Tandem Staffing and successfully participated in its most recent period of record revenue and profits. Tandem highlights include staff focus and accountability, strengthening customer relationships through enhanced service delivery and finally establishing a durable sales environment that outpaced market indices. Prior to joining Tandem in March
Read MoreLogomark on the Mark-Nabs Spotlight Award for Employers
The Tustin, Calif. company Logomark, was honored on Friday, October 5, 2007, by the Regional Center of Orange County (ROCC). The center awarded Logomark one of its highest honors: The Spotlight Award for Employers. The award comes from Logomark’s multi-year efforts to work with the ROCC’s STEP program which is dedicated to assisting developmentally disabled community members and their families in seeking out living, working and learning opportunities that benefit both the community and the participants. On hand to accept the award were Quentin Irving, prep department manager, and Errol Bouchet, production manager. Other recipients of the ROCC’s annual
Read MoreCrystal D Wins B2B Standard of Excellence WebAward
Crystal D, a St. Paul, Minn. supplier of crystal awards and corporate gifts, won the B2B Standard of Excellence WebAward from the Web Marketing Association. This is the 11th annual competition including more than 2,400 sites from 40 countries in 96 industry categories. To win the WebAward, the Crystal D website, www.crystal-d.com, earned above-average scores in the business-to-business category. Three or more experts judged each contending Web site. The judges were provided information, including the site’s mission statement and target audience. As the site was evaluated, the judges assumed the role of the target user. In this case, the target user was
Read MoreWe Want To Know What You Think!
I’d like to thank everyone that has passed along feedback on the new site and those who have sent in press releases about company news or products. We’re optimistic here about building a community of distributors, suppliers and industry experts that can be mutually beneficial to one another.
In any case, the new issue of Promo Marketing Headlines is out and probably already in your inbox. Hopefully everyone will have a chance to read it over. If you haven’t, Here are the new headlines from Bodek and Rhodes, Broder Bros. and Crystal D.
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