Promotional Marketing’s eCatalogExpress.com service proves to be even more beneficial as the Postal Regulatory Commission announced increased prices for mailings and catalogs, which became effective May 14. While traditional catalog mailers suffer increased costs of up to 40 percent, suppliers and distributors who utilize eCatalogExpress.com will bypass the postage hike through the service, which alleviates print, postage and fulfillment costs. The new rates recommended by the regulatory commission have given rise to concern, especially those changes for a small, but significant, minority of catalogs, which would increase by as much as 41 percent, according to the United States Postal Service. Even with a request from
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Rank Company Promotional Total Employees Locations Principal(s) City, State Product Sales (000) Sales (000) 1. Doug Fregolle Promotions $6,000 $6,000 15 4 Doug Fregolle, President Los Angeles, CA 2. Custom Specialties $5,900 $5,900 11 1 Pat Hughes, Pesident Lenexa, KS 3. Gifts By Design $5,800 $5,800 15 1 Jamie Stone, President Seattle, WA 4. Patriot Marketing Group $5,600 $8,200 32 4 Dennis Borst, President/COO W. Hollywood, CA 5. Kevin’s Wholesale $5,500 $5,500 55 1 Larry Tinkelman, President Scranton, PA 6. Marketing Products Group $4,536 $4,536 19 1 David LaRusso, President Fenton, MO 7. Focus Merchandising $4,500 $4,500 9 1 Allison Rao-LaVigna, President/Owner Ridgewood, NJ 8. Cedric Spring & Associates $3,875 $3,875 18 3 Laurie Spring, CEO St. Charles, IL 9. Award Excellence Marketing $3,286 $5,300 18 1 James Franklin, Principal Hollywood, FL 10. Great North American Companies $3,200 $3,200 50 1 Joseph Salatino, CEO Dallas, TX All totals are rounded to the nearest thousand
Read MoreBroder Bros. Announces “Super Sweeps” Buyer’s Program
Customers of Alpha Shirt Company, Broder and NES, all of Trevose, Pa., now have the chance to win a variety of luxury prizes with every order they place this summer. Cars, cruises, plasma screen televisions, game systems, motor scooters and trips are just some of the prizes the company is giving away as part of its “Super Sweeps” Buyer’s Bonus Program. Registration for daily and weekly sweepstakes prizes begins Fri., June 1. Each order placed will be converted into points that can be used to enter a variety of sweepstakes drawings. Customers can also earn points without ordering. Once registered, customers can play the Instant
Read MoreIMC Teams with Technologo, Offers Virtual Sampling
In conjunction with Technologo, a leader in virtual sampling technology, International Merchandise Concepts/IMC, Agoura Hills, Calif., now offers virtual sampling services through its Web site at www.imc-miracles.com. Technologo’s ‘Enable On Demand’ program allows clients to build a virtual sample with their company’s logo on IMC’s products. “We want to give distributors the best tools to make their sales jobs easier and even more professional,” said Wendy Simons, vice president of sales and marketing. “Virtual sampling will result in immediate and more efficient presentations, and it has proven to be a great idea generator when clients see their logo displayed on different products.” For more
Read MoreTips of the Trade: What not to say
By Illise Benun, marketing mentor When you’re making your calls or meeting new prospects through networking, how the heck do you get them to agree to be on your e-mail list so you can stay in touch over time? First, here’s what not to say: “Do you want to be on my mailing list?” Who would say yes to being on yet another list, especially without knowing what they’ll get? Here’s what to say instead (using me as an example): “I’d love to keep in touch with you by sending you my Quick Tips from Marketing Mentor. May I?” Most people say yes
Read MoreGoldfarb Launches SHOWTIME, Acquires Mid-America Showcase
Alan Goldfarb, widely regarded as the organizer of the industry’s most successful traveling trade shows, has launched his own company, SHOWTIME, LLC, Greenland, N.H. Florida’s Gold Coast Promotional Products Association (GCPPA) is the first to take advantage of SHOWTIME’s services, with an event scheduled for Oct. 10. A schedule is already announced for events in Aug., Sept. and Oct. 2007, and a full calendar of SHOWTIME events in 2008 will soon follow. Suppliers planning their exhibit schedules and budgets will receive a SHOWTIME contract before June 1, 2007. Goldfarb, a 30-year industry veteran, began his career as a distributor. He is credited with the
Read More16 New Distributors Affiliate with iPROMOTEu in April 2007
iPROMOTEu, Wayland, Mass., announced 16 promotional products distributors have affiliated with the organization in April. The annual sales volume represented by the new affiliates is approximately $2 million. Already this year, a total of 64 promotional products distributors have affiliated with iPROMOTEu, representing an annual sales volume of approximately $14 million. Following are those among the new Affiliates: Jeff Benesch of Jeff Benesch Enterprises, California; Jean Camp of Paradise Promotional Products, New Jersey; Robert Deutsch of Advantage Incentives, Pennsylvania; Teresa Fesmire of Ad Concepts by Teresa, North Carolina; Ed Garcia of Viva Idea Promotions, Florida; Ken George of KBG
Read MoreAdmore Recognized at 2007 Gallery of Superb Printing Awards Dinner
Admore, Macomb, Mich., was recognized at The Gallery of Superb Printing awards dinner in April for its printing achievements. The company won four awards, including: a Gold Award for the 2007 Admore Line Sales Kit and for the Chicago/Rockford International Airport custom designed, four-color process binder piece; a Silver Award for the “Stanley Martin,” a UV-treated piece in the Emerging Technology category; and a Bronze Award for “The Green Group,” an entry in the folder-without-inserts category. The Gallery of Superb Printing awards program is held annually to recognize deserving companies for outstanding workmanship in the printing industry. In addition, Ernie Fletcher, research and
Read MoreLion/Circle Acquires Pierce-Hart
Lion/Circle, Chicago, recently purchased Pierce-Hart Inc. dba HAPI-Line, formerly based in Indianapolis. The acquisition combines two customizable paper product manufacturers under one 100,000 sq.ft. location based in the Chicago area. “We are very pleased with this strategic acquisition,” noted Rich Carollo, vice president of marketing for Lion/Circle. “We will be in a position to bring together the competencies of both companies, as well as their know-how and resources, and make use of synergies to cope with growing market demands.” The combined companies will focus on providing more comprehensive paper product lines for customers and clients. The HAPI-Line will continue to operate under ASI#
Read MoreBeacon Promotions Buys Land, Buildings
Beacon Promotions, New Ulm, Minn., recently purchased adjoining land and buildings in New Ulm in an effort to expand the business. The company now owns 8.0 acres of land and 54,500 sq. ft. of building space. In 2005, Beacon Promotions added an additional 15,000 sq. ft. of warehouse and manufacturing space to keep up with the growing business and expanding product lines. “We continue to need additional space for both manufacturing and warehousing, and this purchase allows us space to keep moving forward,” said Kevin Poirier, senior vice president of operations. “This ensures our capability to deliver quality product on time for our distributors.”
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