Corvest SPV LLC, Largo, Fla., the parent of Adva-Lite, Toppers and It’s All Greek To Me, announced today that Samuel F. Rossa has been named president and CEO effective immediately. Rossa has more than 21 years of leadership experience building workforce solutions and guiding top-tier companies. Most recently, Rossa was executive vice president and chief operating officer of Tandem Staffing and successfully participated in its most recent period of record revenue and profits. Tandem highlights include staff focus and accountability, strengthening customer relationships through enhanced service delivery and finally establishing a durable sales environment that outpaced market indices. Prior to joining Tandem in March
Read MoreLogomark on the Mark-Nabs Spotlight Award for Employers
The Tustin, Calif. company Logomark, was honored on Friday, October 5, 2007, by the Regional Center of Orange County (ROCC). The center awarded Logomark one of its highest honors: The Spotlight Award for Employers. The award comes from Logomark’s multi-year efforts to work with the ROCC’s STEP program which is dedicated to assisting developmentally disabled community members and their families in seeking out living, working and learning opportunities that benefit both the community and the participants. On hand to accept the award were Quentin Irving, prep department manager, and Errol Bouchet, production manager. Other recipients of the ROCC’s annual
Read MoreCrystal D Wins B2B Standard of Excellence WebAward
Crystal D, a St. Paul, Minn. supplier of crystal awards and corporate gifts, won the B2B Standard of Excellence WebAward from the Web Marketing Association. This is the 11th annual competition including more than 2,400 sites from 40 countries in 96 industry categories. To win the WebAward, the Crystal D website, www.crystal-d.com, earned above-average scores in the business-to-business category. Three or more experts judged each contending Web site. The judges were provided information, including the site’s mission statement and target audience. As the site was evaluated, the judges assumed the role of the target user. In this case, the target user was
Read MoreWe Want To Know What You Think!
I’d like to thank everyone that has passed along feedback on the new site and those who have sent in press releases about company news or products. We’re optimistic here about building a community of distributors, suppliers and industry experts that can be mutually beneficial to one another.
In any case, the new issue of Promo Marketing Headlines is out and probably already in your inbox. Hopefully everyone will have a chance to read it over. If you haven’t, Here are the new headlines from Bodek and Rhodes, Broder Bros. and Crystal D.
Remember, if your company has news, make sure you
HPC Global Announces Exclusive Arrangement With Utz Quality Foods
HPC Global announced as of September 2007, snack products provided by fellow Hanover, Pennsylvania-based Utz Quality Foods have been added to their promotional product line. The association allows HPC to offer promotional snack food items and several new holiday gift ideas. The initial 2007 offering includes: two-gallon tins filled with various options; cookie-sized tins and tubs filled with gourmet chocolate-covered chips, pretzels and popcorn; and pretzel barrels that can be completely personalized with a four-color process. With the growing popularity of food gifts within the promotional market, and the quality reputation of the Utz brand, HBC believes they have an opportunity
Read MoreMaking Good on My Word
Well, compared to my last installment, this week’s blog will be quite the little ray of sunshine. At least, that’s what people call me.
I kid, but you see where I’m going with this? It’s a proven fact that a casual joke builds rapport. No need to laugh, I can’t see you. Just know I’m trying to make you feel comfortable. Because, frankly, lead poisoning doesn’t go very far in achieving the laid-back vibe I’m trying to create. And, yes, last week’s call to action had to be aired, but I’d like to choose this moment to move forward from a subject I obviously
Industry’s Leading Magazine Adjusts Name to Promo Marketing, Introduces Online Portal at PromoMarketing.com
Philadelphia—October 16, 2007—Promotional Marketing magazine unveils its new name, Promo Marketing, in the October issue, while concurrently introducing the industry’s only comprehensive and fully integrated online destination at www.PromoMarketing.com. As a unified brand, Promo Marketing represents each of its industry resources, including publications, online services and end-buyer catalogs. In addition, www.PromoMarketing.com incorporates the industry’s most innovative search and publishing platforms. All qualified members can search supplier products, specials and catalogs; engage in an online community; spot the latest industry news; and operate their businesses from one Web site. Publisher Matthew Barnes explains, “We are thrilled to introduce Promo Marketing as a comprehensive
Read MoreFrom Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
The following article is the third installment in our monthlong Promo Marketing Headlines series titled, “From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry.” Throughout the next four weeks, we will discuss product testing, quality assurance and how both suppliers and distributors can work in tandem to ensure the items they sell are safe for children and adults alike. Part 3: Testing Issues and Areas of Concern At the heart of the recent California lunch-box recall—and others like it—was something perhaps more alarming than simple carelessness. Reduce the event down to a common denominator, and it becomes clear that a
Read MoreEnduraline Appoints MultiLine Manufacturer’s Representatives
Enduraline, Cortlandt Manor, N.Y., announced the appointment of THEMCO as the company’s multiline manufacturer’s representatives for the New England territory. THEMCO will be responsible for conducting distributor sales and training meetings, and representing Enduraline at a variety of regional distributor and end-user shows. THEMCO, a supplier representative firm, consists of Steve Monahan, Tom Monahan and Lee Coscia. Steven Monahan is president-elect of NEPPA (New England Promotional Products Association) and is well-known in the region. Between them, Monahan, Monahan and Coscia have more than 50 years of combined knowledge in the promotional products industry. THEMCO represents a number of promotional products manufacturers in the
Read MoreCustomers Celebrate Bodek and Rhodes Breast Cancer Survivor
Philadelphia’s Bodek and Rhodes’ coworkers and company owners recently joined forces to celebrate one account representative’s successful battle with breast cancer. Anna May Burns recently finished her treatment for the disease and received a clean bill of health. “I’m just so fortunate,” said Burns, who ended her therapy for breast cancer this summer. “Everyone here was so supportive. And not just people I work with, it was also the customers. If I wasn’t in the office, customers would ask if it was okay if they called me at home! All the flowers and calls from customers were so sweet.” As coworkers and
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