PromoCard Services, Miami Beach, Fla. announced the launch of a promotional campaign for brand marketers called MysteryPIN. The new promotion is based on the concept of a “mystery prize,” which is uncovered by customers when they log onto a branded Web site and enter the PIN code from a product’s package or on an individual promotional item. This strategy stimulates customers to join in a promotional treasure hunt, thus driving multiple sales and repeat business for brand marketers. The goal of MysteryPIN is to provide end-users a way to drive multiple sales by linking one or more large prizes to personal identity numbers
Read MorePassAlong Networks, PromoCard Services Launch Online Music Store
PassAlong Networks, Franklin, Tenn. and PromoCard Services, Miami Beach, Fla., announced the launch of an MP3-only online store to make downloading gift cards and music incentive programs more accessible. The MP3-only download store (http://MP3.BallyhooMusic.com) will feature more than two million songs from both independent labels and major market label EMI, making it the largest legal MP3 catalog that includes songs from a major label. Utilizing PassAlong Networks’ StoreBlocks music distribution platform, which supports Safari, Internet Explorer and Mozilla Firefox browsers, the MP3 tracks available at the site work well with both Macintosh and Windows operating systems. Music download cards and
Read MoreGolden Pacific Lands New National Sales Manager for Promotional Products
Golden Pacific, City of Industry, Calif., announced Howard Berman as the new national sales manager. Berman has extensive experience in the promotional products industry, having previously served as the director of sales and marketing for Calibre International, Irwindale, Calif. Prior to this, Berman was also a promotional products distributor for five years. Best known for its line of promotional bags, Golden Pacific also carries products in a range of other categories: sport bags, business cases, stationary, coolers, backpacks, totes, luggage, specialty bags and accessories. For more information on Golden Pacific, call (888) 388-8842 or visit www.golden-pacific.com. Do you have a press
Read MoreWinthrop-Atkins Goes Cool
Winthrop-Atkins, Middleboro, Mass. announced a new line of upscale calendars, featuring original designs and fashion trends. nown as the Evolution Series company officials hope to turn age-old, yet always sought-after, calendars into highly desirable instruments of home and office fashion. Showcased at promotional product trade shows during the third quarter 2007, Winthrop’s calendar collection featured new calendar features ranging from animal skins to stainless steel to crystal and diamond-studded units. Further, Winthrop announced same-day service for many of its presentation-folder products, an attempt to offer distributors a virtual “drive-thru” for last minute foil stamped folders. Such immediate service is very valuable in the
Read MoreFrom Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
The following article is the final installment in our monthlong Promo Marketing Headlines series titled, “From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry.” For the past four weeks, we’ve discussed product testing, quality assurance and how both suppliers and distributors can work in tandem to ensure the items they sell are safe for children and adults alike. Read on for the last chapter, which addresses the dangers and benefits of offshore manufacturing. Part 4: The Global Sourcing Gamble There’s a reason why Tylenol is still on drugstore shelves across America. Johnson & Johnson’s response to its 1982 cyanide
Read MoreRedi-Medic Adds Online Training Videos to Promotional Product First-Aid Kits
Having a first-aid kit for any minor emergency is always good, but knowing how to use the contents is equally important. Redi-Medic, Saskatoon, SK, Canada, a leading manufacturer of promotional product first-aid and safety kits, now includes access to online first-aid and safety-training videos as a standard component in all kits. Chris Becker, Red Cross-certified first-aid and CPR instructor, who demonstrates and narrates the training videos, states, “Training is a valuable addition to any first-aid kit. These online videos really stress the importance of having the right contents in your first-aid kit and dealing with each emergency situation appropriately.” When surveying the
Read MorePromoCard Services Launches Latin America Phone Card
PromoCard Services, Miami Beach, Fla. added a new promotion to its portfolio—Latin America phone cards. The new prepaid phone-card promotion offers flat rate calling to Mexico, Central and South America. With more than 42 million Hispanics living in the United States, comprising $800 billion in annual spending, distributors of promotional products are paying more and more attention to this market segment. “Brands that are doing the best job of attracting Latino consumers are not just lucky, but regularly utilize credible research to understand how to best satisfy the needs of their potential customers,” explained Dr. Edward T. Rincón, principal investigator of a recent survey
Read MoreSOURCEntra, Ranks No. 250 on the 2007 Inc. 500
SOURCEntra, Framingham, Mass. announced it placed 250th on the recently released Inc. Magazine’s 26th annual ranking of the fastest-growing private companies in the country. The 2007 Inc. magazine 500 Report listed aggregate revenue for SOURCentra at $16 billion and the company’s median three-year growth at 939 percent. Most important, the 2007 Inc. Magazine 500 Report concluded the companies listed were engines of job growth, having created more than 64,064 jobs since those companies were founded. “We’re honored to be included among the fastest-growing companies in the country. We take great pride in being able to deliver consistently high-quality products and services
Read MoreUrban Marketing and Symphony Launch Nonprofit Web Services
Urban Marketing Network, Jacksonville, Fla. announced its Non-Profit Initiative powered by the Symphony Content Management System (SCM) provided by Symphony Technology Group, Palo Alto, Calif.. The goal is to assist nonprofit organizations by donating Web sites aimed at strengthening constituent relationships. SCM features applications for managing online fund-raising campaigns, events, content creation and constituent interaction. Urban Marketing Network waived the Web site design and development cost for qualified nonprofit organizations with multiple chapters making this philanthropic effort a real solution for nonprofit organizations struggling with technology. “The donation includes free Web site development for organizations with a featured national or regional Web site
Read MoreJP Promotional Products Continues Rapid Growth
Shari Pulver, president of JP Promotional Products, Ossining, N.Y., a distributor of imprinted promotional products, announced the expansion of the company’s corporate offices. Established in 2004, the company has experienced continued success in the promotional products industry throughout its three-year life span. “Our business has grown exponentially since we started in 2004 [as] a start-up to an anticipated volume of nearly two million [dollars],” according to Pulver. She added, “With business from major customers putting more demands on our fulfillment operation, plus needing more room for staff and our showroom, we were bursting at the seams! We’re now set up very well for
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