**VIDEO – AmeriFoam offers heat sealed foam products
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Ennis’ Uncompromised Sales Kit Now Available
General Financial Supply, a division of Ennis, Midlothian, Texas, has announced the availability of its Uncompromised Check Solutions Sales Kit. The Uncompromised line features a high-end variety of secure checks ranging from the most basic designs with thermochromic icons to security features, including hologram secure checks, all at an economical price. The sales kit includes a complete selection of samples, as well as detailed explanations of each available security feature. Additionally, it features a variety of Smart Start Kits, ideal for small businesses. For more information, call (800) 460-4268 or visit www.ennis.com.
Read MoreTeraco Improves Plastic Card Silkscreen Operations
As part of a comprehensive strategic plan to continue improving print quality and enhancing card production capacity, Teraco, Midland, Texas, has added a dual curing Olec Silkscreen Press. Steve Pruitt, vice president of marketing, noted, “Clients will benefit from improved delivery times on these products because of the Olec tandem parallel curing system for both conventional and UV inks.” “What used to take days can now be done in a few hours, giving us greater capacity and quality control,” explained Ron Anderko, vice president of operations. In addition to special metallic- and pearl-based inks, Teraco now has
Read MoreHeritage Cross Expands Performance Collection
Heritage Cross Apparel, Fountain Hills, Ariz., has added four new items to its performance collection. The garments consist of 100 percent micro-poly combined with the “Cross Cool” system and an antimicrobial finish. Available in a variety of colors, the new styles include a diamond pattern mock, a three-button polo with sleeve and back color inserts, a tone-on-tone birdseye stripe shirt and a “body mapping” piece with strategically placed inserts to help wick moisture away from the body. For more information, call (866) 900-7776 or visit www.heritagecross.com.
Read MoreArthur Blank Introduces MirrorCard
Arthur Blank & Co., Boston, recently introduced the MirrorCard, a product with a high-gloss, metallized finish that creates a high-tech glamorous look for credit cards. According to company personnel, the MirrorCard is ideal for membership, loyalty, hotel key cards, casino players’ cards, gift cards and direct mail programs. It can also be used for signs and point-of-purchase displays. The MirrorCard is available in all of Arthur Blank’s standard products. For more information, call (800) 776-7333 or visit www.arthurblank.com.
Read MoreTips of the Trade: Should you leave a message?
By Ilise Benun, www.marketing-mentor.com Very often, when you are reaching out to prospects who’ve never heard of you before and you make an initial round of phone calls, it’s essential that you leave a message. Frankly, if you don’t, it’s a waste of time. You may think it’s not worth leaving a message, but that only makes sense if you think that leaving a message is about getting a call back. Don’t expect that. People rarely call back these days, which is fine. What’s realistic is to leave a message as your first volley, your initial introduction to a stranger. Don’t even think about
Read MoreMail, Part I: Understanding USPS Changes Slated for May
On May 14, the United States Postal Service (USPS) will enact its most sweeping change since the 1996 Domestic Mail Classification Schedule and Rate Schedule Change. A new weight- and shape-based postal rate system designed to reward mailers whose items are compatible with the USPS’s automated equipment is going into effect. Items requiring manual processing because of size or shape are going to cost more—a lot more. Mary Ann Bennett, president and CEO of The Bennett Group, Rochester, N.Y., and a leading expert in mail and postal regulations, explained the USPS is designed to move mail, not store and warehouse it. Mail must move
Read MoreBroder Bros. Reports Lower Net Sales and Net Income
As reported by the Philadelphia Inquirer newspaper, Broder Bros., Trevose, Pa., announced lower net sales and net income for the quarter ended Dec. 30. The company reported net sales of $240.9 million, down from $263 million for fourth-quarter 2005. Income from operations was $9.3 million, down from $13.3 million. Fourth-quarter 2006 net income was $0.3 million, compared with $2.3 million a year earlier. For more information, call (800) 521-0850 or visit www.broderbros.com.
Read MoreMail, Part II: Shape Up or Ship Out
For the first time ever, the USPS is implementing a shape-based mailing rate system, which will greatly impact direct mail and promotional marketing campaigns. The current weight-based system fails to address the fact that certain types of mail simply cost more to process—usually because they require human handling. On May 14, postage rates for certain classes of mail, such as flats and parcels, will rise as much as 40 percent to 60 percent. However, the new system does offer significant price incentives that reward efficient, automation-friendly mail designs. Bob Makofsky, president of Conformer Expansion Products, Great Neck, N.Y., offers the following tips to take
Read MorePromotional Marketing’s New eCatalogExpress.com Offers Suppliers Big Savings During Postage Hike
Promotional Marketing’s eCatalogExpress.com service proves to be even more beneficial as the Postal Regulatory Commission announces higher prices for mailings and catalogs, effective May 14. While traditional catalog mailers will suffer increased costs of up to 40 percent, suppliers and distributors who utilize eCatalogExpress.com will bypass the postage hike through the service’s reduced print, postage and fulfillment costs. The new rates recommended by the regulatory commission have given rise to concern, especially those changes for a small, but significant, minority of catalogs, which would increase by as much as 41 percent, according to the United States Postal Service. Even with a request from the post
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