Alo, Los Angeles, the new apparel performance brand with technical features from Color Image Apparel, has launched www.alosport.com. Alo will make its debut at the PPAI Expo in Las Vegas, Jan. 2-6, 2007, booth #1321. Alosport.com will feature separate men’s and women’s sections, as well as a breakdown by activity with information on where and how each garment can be used. The Web site also features a full description of Alo’s 10 performance fabrications and product technology information to help customers understand each style’s specific performance capabilities as it relates to fabric and function. Each style page contains multiple images showing all facets of
Read MoreHeed the Handwriting on the Wall
THERE ARE FEW things more attractive than a strong hand holding a weighty, well-designed pen. Maybe it’s a combination of the pen’s sleek finish, its brilliant gold or silver accents and its often intricate engravings coupled with the way the scribe’s pristine cuff (complete with cuff link) brushes the mahogany desk as the hand purposefully moves across a sheet of paper. Perhaps it’s the sheer idea of power associated with the whole thing that makes this a lovely sight to behold. Whatever the case, there is no question that writing instruments continue to be one of the industry’s top sellers, and with good reason.
Read MoreHit (the track) and Run
WINTER HAS NEVER been the ideal season for health and wellness. Heavy holiday feasts inevitably lead to the purchasing of larger-sized, cold-weather wardrobes in anticipation of the expanded waistline. Too many fruitcakes could be battled with a few trips to the gym, but a focus on fitness has never been part of the holiday season. The dark days of winter make hibernation appealing—especially when faced with the prospect of scraping the ice off the windshield and driving to the gym. Fitness can wait until bathing suit season, right? Wrong. These concessions can mean the holiday weight never gets shed. Obesity has reached epidemic proportions in
Read MoreCarey, McLaughlin Head Arnold Brand Promotions
Michael Carey and Mary McLaughlin have each been named director at Boston-based Arnold Brand Promotions. The duo is charged with continuing to build the company’s brand promotions capabilities, and increase internal integration of those capabilities to more of its clients. “I am confident that Michael and Mary will be a fabulous team and continue to help propel Arnold Brand Promotions’ fantastic work,” noted Fran Kelly, CEO and president. “Part of what makes Arnold unique is our integrated capabilities. The company takes a world-class creative across the line and brings it to life with sponsorships, events and word-of-mouth promotions to answer many of our clients’ marketing
Read MoreStay One Step Ahead
I just fired my accountants. They really hadn’t done anything wrong. They were responsive when I called, and they appeared to keep up with the latest thinking in their profession. Their work was neat, accurate and timely. Their prices were fair. They conducted themselves professionally. But, I fired them anyway. While they consistently reacted professionally, they were never, ever proactive. They never came to me with an idea, never offered a suggestion that I didn’t first initiate. They never suggested a change for my benefit. I wanted someone to think about me, to hold my best interests up before their regular scrutiny, to extend themselves in order
Read MorePine Island Sportswear Adds Distribution with Koenigsberg at Helm
Pine Island Sportswear, Monroe, N.C., recently picked up distributors to aid in its national distribution. TSF Sportswear, Heritage Sportswear, Atlantic Coast Cotton and Hymans are now offering an assortment of the company’s products in their catalogs and on their Web sites. “We have always been known in the marketplace, but have never actually saturated ourselves across the country,” noted Daphne Hall Koenigsberg, owner. “With the help from these distributors, our products can now be shipped to 30 states in one day.” Last March, Koenigsberg became sole owner of Pine Island, which she co-founded in 1991. “It has been an interesting ride thus
Read MoreAttack of the Cumulonimbi
AT THE TIME of this writing, a storm front reaching from Canada to Mexico was crossing the United States, pelting the Southern states with liquid precipitation and flurrying Northern states with flakes. Simultaneously, the beaches of southern Florida were enjoying the caress of bright, unadulterated sunshine. When gravity displays its dominance over tropospheric water, distributors and suppliers are reminded of the beauty and utility of promotional umbrellas. On the beaches, too, joy is felt upon seeing larger-than-life logos protecting users from harsh UV rays. Jason Nanus, vice president of business development at AAA Umbrella, Paramus, N.J., admits he feels a certain sense of accomplishment when
Read More0107_Workout_intro
It is 35 degrees and raining. The drops are visible only when they fall in front of the glowing sodium street lights, which illuminate each particle of precipitation so they look like thin laser beams on their way to the ground. Ripples chaotically distort the surfaces of puddles on the sidewalks and in the gutters. The rain is the only sound until a figure approaches with steady, hard breathing. The sneakers flash white as they rise and fall from the pavement. Passing, the runner steps in a puddle, splashing a parked car. Americans are obsessive about exercise. Working out is a way of life
Read MoreIn The Spotlight
In May 2000, Michael J. Fox, best known for his starring role in “Back to the Future,” retired from his role on the ABC television show “Spin City,” and formed The Michael J. Fox Foundation for Parkinson’s Research. From its inception until 2005, the foundation raised nearly $70 million. As a direct result of Fox’s efforts, Parkinson’s disease research has taken a sharp upward turn, and now his foundation is even driving the development of a genome map of the disease. The Michael J. Fox Foundation for Parkinson’s Research proudly reports its efficiency: 84.4 percent of income is directed to research-related activities; 3.3
Read MoreFirst Comes Love, Then Comes Marketing
WHAT BETTER WAY to jump-start the new year than with a healthy dose of good lovin’? The ‘L’ word is often a hot topic in religious and philosophical circles, on the silver screen and yes, in basketball—ask Omar Epps and Sanaa Lathan, stars of the 2000 flick “Love & Basketball.” However, rarely, if at all, is love (the unconditional kind) ever paired with business. Can love and business mix? Apparently they can, says Sharon Price, a marketing guru, who, following the 9/11 terror attacks on the United States, traded in a long and fruitful corporate career for a more earnest version she’s coined “love-based
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