Five Questions to Identify and Maintain Key Accounts

In recent planning meetings with several clients, a common theme (challenge) has emerged. While sales are reasonably strong, a deeper review of major accounts (using the Key Account Accelerator process) revealed some interesting facts. Chief among them is that each company is only a few client defections away from a major write down in business…

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Inktavo Acquires Clarity Software

Inktavo, a provider of integrated software solutions for branded merch businesses, has acquired Clarity Software, a U.K.-based management information system software vendor that specializes in job pricing, inventory management and production management for the signs and graphics industry and other markets.

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Direct Mail Marketing with Humor?

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…

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