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  • July 3, 2025 Summer Gould
    How To Find the Right Prospects With Direct Mail
    In today's data-rich marketing environment, audience targeting has become more precise and...
    Direct Mail Featured News Homepage News 
  • July 3, 2025 Lisa Cross
    Is Production Inkjet Finally Within Reach?
    High equipment costs, large footprints, and the belief that inkjet was only...
    Featured News Homepage News Printing 
  • July 3, 2025 Promo Insiders
    Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
    Olivia Borgula, a student at the University of Maryland and current intern...
    Featured News Homepage News 
  • July 3, 2025 Hannah Rosenberger
    Universal Unilink Acquires Print-Focused Organization IBSA
    The International Business Systems Alliance’s existing purchase contracts will add opportunities for...
    Featured News Homepage News Printing 
  • July 2, 2025 Nicole Rollender
    Perfect Print Technologies for POD Projects
    Heat-applied graphics — including DTF, screen-printed transfers, patches, and specialty HTV —...
    Apparel Featured News Homepage News 
How To Find the Right Prospects With Direct Mail

How To Find the Right Prospects...

July 3, 2025
Is Production Inkjet Finally Within Reach?

Is Production Inkjet Finally Within Reach?

July 3, 2025
Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves

Promo Insiders: Totes, Tumblers, Tiny Turtles...

July 3, 2025
Universal Unilink Acquires Print-Focused Organization IBSA

Universal Unilink Acquires Print-Focused Organization IBSA

July 3, 2025

Nominate Now for the 2025 Counselor Promo Campaign Awards

We want to hear about your company’s top campaigns that used unique products, generated incredible results or got everyone talking.

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AI Generative Art in 2025: Integration, Ethics & Originality

We’re now three years deep, and we’ve evolved past the honeymoon phase. That initial dopamine rush when Midjourney or DALL·E painted a whole world from a text prompt has been replaced by something more grounded and nuanced. 

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The Ultimate Promo Bag Bestsellers List

There’s a lot of promo bag options out there. Save time searching and speak to common client needs with these top 10 bag styles from American Ad Bag (asi/35290). Grocery Tote Bags Bags used for running errands and lugging heavy groceries need to be durable and designed for the job. That’s why these grocery tote bags from American Ad Bag make such great sells. These heavy-duty and insulated styles also feature a poly board insert for greater reinforcement when filled with heavy grocery items. Learn More

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Stahls’ Names Thomas Heuer EMEA Director of Sales

Heuer, who has more than 25 years of textile printing and decoration experience, will lead sales in Europe, the Middle East and Africa for Stahls’.

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Proforma Restructures Brand Department, Promotes Team Members

The Counselor Top 40 distributor said the move was to fuel growth and improve the experience of distributor-owners.

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The Next 5 Years: Personalization

Promo companies are leaning into extra customization and the power of choice to deliver exactly what recipients want.

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The Comparison Trap

April 24, 2025April 24, 2025 Greg Muzzillo

One of the best ways to motivate yourself to the next level of success is to hang out with people who have already achieved that and more. However, it is very important not to compare yourself to them.

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Homepage NewsComparison, Management, Mental health

Court Denies Restraining Order That Would Have Temporarily Halted Tariffs; New Lawsuit Filed

It’s a preliminary legal win for the Trump administration. Still, the case brought by Liberty Justice Center remains in play, and 12 states have jointly filed a new lawsuit over the levies.

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The Top American-Made Products Perfect for Anniversaries & Milestones

Add a special touch to commemorative gifts and incentives by choosing premium products made in the USA. We’ll explain why it matters for your clients to celebrate milestones, how to pick the perfect recognition gift and share top products you can present to your clients today.

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The Next 5 Years: Tap Into the Limitless Possibilities of Automation

The possibilities are boundless for what some believe is the next industrial revolution.

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