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  • October 30, 2026 Convergence Corner
    Convergence Corner: Taking a Proactive Approach to Print & Promo
    Katie Katterhenry explains how promo companies can bring ideas to clients, rather...
    Featured News Homepage News 
  • October 30, 2026 Sara Lavenduski
    ASI Power Summit 2026: Day 3 & Conference Wrap-Up
    A motivational keynote address, executive Q&As and industry “Family Feud” rounded out...
    Featured News Homepage News 
  • October 30, 2026 Hannah Rosenberger
    Congressional Candidates’ Promo Spending Tops $20M for Midterms
    An exclusive Counselor analysis reveals which House and Senate candidates are spending...
    Featured News Homepage News 
  • October 30, 2026 Ashley Roberts
    The ‘Brain Hack’ Behind Embellished Print
    Embellished print is engineered to tap into a human’s emotions.
    Featured News Homepage News 
  • October 29, 2026 Sara Lavenduski
    ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship
    Mexican tradition and culture is the heart of tequila brand Clase Azul...
    Featured News Homepage News 
Convergence Corner: Taking a Proactive Approach to Print & Promo

Convergence Corner: Taking a Proactive Approach...

October 30, 2026
ASI Power Summit 2026: Day 3 & Conference Wrap-Up

ASI Power Summit 2026: Day 3...

October 30, 2026
Congressional Candidates’ Promo Spending Tops $20M for Midterms

Congressional Candidates’ Promo Spending Tops $20M...

October 30, 2026
The ‘Brain Hack’ Behind Embellished Print

The ‘Brain Hack’ Behind Embellished Print

October 30, 2026

Her Imprint: From Sports Medicine to Screen Print — How Jessica Tillery Found Her Life’s Work in Custom Merch

Jessica Tillery’s path to founding All Quality Graphics wasn’t linear — it was a wildly unexpected detour that turned into a calling.

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Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles

Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.

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What You Need To Know About Printing on Glassware

Equipment, pretreatment, ink adhesion and common mistakes to consider when direct-to-object printing on glass.

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Help Your Direct Mail Customer Feel Smart

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

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Koozie Group Expands Partnership With LoudCup

The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in its Spring Hill, FL, facility.

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Allegra Lisle Acquires PrintSmart Printing

The deal expands the company’s local access to marketing, print and mail solutions, custom signage and graphics services.

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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking

The best customers to sell to are the ones you’re already working with. Start selling promo by pitching name badges as an easy add-on to programs you’re already fulfilling orders for.

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Sustainability in Wide-Format: From Buzzword to Business Advantage

Sustainability is no longer a marketing add-on or a niche concern. It’s quickly becoming a core business strategy and a major competitive differentiator for print providers.

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11 Sales Training Tips for Modern Print Shops

The best-performing decorators understand that sales isn’t a department. It’s a culture.

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Promo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report

Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.

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