In recent planning meetings with several clients, a common theme (challenge) has emerged. While sales are reasonably strong, a deeper review of major accounts (using the Key Account Accelerator process) revealed some interesting facts. Chief among them is that each company is only a few client defections away from a major write down in business…
Read MoreWhite House Cutting Federal Procurement of Single-Use Plastic
The Biden-Harris administration, citing the scope of the plastic pollution crisis, wants to phase single-use plastics from federal operations by 2035.
Read MoreInktavo Acquires Clarity Software
Inktavo, a provider of integrated software solutions for branded merch businesses, has acquired Clarity Software, a U.K.-based management information system software vendor that specializes in job pricing, inventory management and production management for the signs and graphics industry and other markets.
Read MoreWhy Price Isn’t the Whole Story!
When choosing a screen printing and embroidery partner, price often seems key. But in apparel decoration, the saying “you get what you pay for” couldn’t be more true. While competitive pricing is vital, customer service plays a critical role in your satisfaction and project success. We’ll explore why exceptional customer service should be your top priority when selecting a partner and how it can make a bigger difference than you might think.
Read MoreRenewal for Trade Act Important to Promo Sourcing Unlikely Before Next Year
The African Growth Opportunity Act has become pivotal to the supply chains of some major promotional products suppliers, and is unlikely to be renewed before the end of 2024, but officials still believe the agreement will be extended before it expires next year.
Read MoreThe Hard Sell: How Buyer Apprehension Results in Smaller, Less Frequent Orders and More Affordable Products
The health of the economy has been debated, but what’s indisputable is that consumers and business buyers have approached this year with caution. The proof can been seen in promo industry sales; in Q3 last year, industry growth slowed to 2.4%, and then .1% in the fourth quarter.
Read MoreWho’s Afraid of a Bad Review?
You are dealing with the nasty customer. Demanding, curt, and downright rude sometimes, this customer is condescending and a know it all. But they are a significant enough percentage of your business that firing them is anything but a no brainer. Besides losing their business, you fear they will take out their anger in that…
Read MoreTerry Town Fully Operational Again Following Ransomware Attack
The California-headquartered firm lost internal files during the cyber assault and is still assessing the full scope of impacts.
Read MoreDirect Mail Marketing with Humor?
Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
Read MoreDistributors Increasingly Sourcing Direct from Overseas
Distributors are increasingly sourcing direct from overseas – a trend that suppliers see as a cause for concern.
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