Selling four-color process imprinting on T-shirts can be a daunting task for distributors. But, using smart strategies can yield strong results. Focus on the marketing goals of clients. Offer them attractive imprints that match their Web site or television and magazine advertisements, and they will develop a truly integrated campaign. If a magazine has a circulation of 100,000, and the price of an ad is $5,000, you can divide the cost by the number of impressions to see the cost is $0.05 per impression. Contrast that with 500 T-shirts costing a total of $3,000. Divide that by 250,000 impressions, given the repeat use and
Read MoreHow To Sell Business Apparel
FeatherLite manufactures men’s and women’s Corporate Performance Apparel in a variety of colors, styles and sizes. Constructed from the highest-quality lightweight, breathable fabric, all garments feature Dupont Teflon fabric protector, making them stain-resistant, soil-releasing and liquid-repellent. Now, Featherlite introduces Business Ready, a fully compatible line of men’s and women’s apparel created from the same color pallet, so the pieces match one another. Outfit an entire company, large or small, from top executives to front-line employees, with color-coordinating shirts and accessories from one convenient source. The Business Ready mix-and-match collection offers more than 16,000 color-coordinating wardrobe combinations, and includes FeatherLite twills, Oxfords and piqué
Read MoreHow To Sell Ring Binders
Ring binders are a non-seasonal product and appropriate for virtually all industries you service. When you mix the wide range of markets for ring binders with a multitude of uses, you will find each of your current customers has a potential need for ring binders. Additionally, these products enjoy regular reorders, which can translate into an extra $1,000 to $2,000 per month in annuity income. There are literally thousands of dollars exchanged each day in the buying and selling of three-ring binders. The binder business is big and lucrative, and too much of the business is going to the giant retail stores and
Read MoreHow To Serve Clients’ Promotional Marketing Needs
We can help you stay affordable and increase your business in more ways than one. You can offer cutting-edge, unique and stylish products that are precisely tailored to your client’s brand identity and target markets, and at very affordable prices. In addition, you can be qualified to take advantage of EQP pricing and our optional QuickShip program. Most of our products are sent in a beautiful gift box, which enhances their value. We also offer virtual spec to help your client visualize the final product. Looking for something that no one else has? With more than 30 years of sourcing experience and capabilities, we
Read MoreHow To Sell Products with AgION Antimicrobial Protection
Sparked by consumer demand for cleaner surroundings, from appliances and air conditioners to food packaging and water filtration, the need for effective antimicrobials to control mold, mildew and bacteria has never been greater. AgION antimicrobial is comprised of naturally occurring silver ions and a ceramic material called zeolite. It provides continuous protection against microbes by releasing silver ions to the surface at a slow, steady rate. The silver combats microbes by interrupting cell metabolism, inhibiting membrane transport processes and preventing cell multiplication. The antimicrobial protection is built into the products during manufacturing and will last for the life of the product. The coating
Read MoreHow To Sell Backpacks
Backpacks are extremely versatile and appeal to people of all ages. They are obviously great for school promotions, which is no small matter, as it opens the door for end-users from kindergarten through graduate school and beyond. Our BillboardImprintT covers the entire surface of our trendsetting promotional products with your full-color images in bright, clean high resolution. Combining our imprint technology with our lightweight, durable backpacks makes the items the ultimate promotional package. Using vibrant imagery along with a logo or tag-line, our products will instantly catch customers’ attention and provide maximum exposure. Each bag features a front organizer pocket, a top carry
Read MoreHow To Sell Binders
Everybody uses binders. Regardless of the business, organization or school, binders can be found everywhere. Litho Wrap Turned Edged Binders won’t be ignored. The 100 bright white, off-set printed sheets give a fresh and updated appearance, without sacrificing sturdiness or durability. The binders don’t limit the imprint area, and the spine does not break-up the artwork from cover to cover. The functionality of the Litho Wrap Turned Edged Binder is universal, but its purpose is specific for different markets. Read on to find out what markets to target and how they can use Litho Wrap Turned Edged Binders: • Hotel/Resorts – guest services, area
Read MoreHow To Sell Automotive Products
Automotive advertising is not only advertising to the driver and passengers, but also to passersby, thus making the most of marketing budgets. Subtle yet visible, logos in vehicles are extremely effective. Advertisers can not only reinforce brand and logo recognition, but show their concern and support for consumer health and safety and community programs. AAA Manufacturing has a wide variety of automotive products to rev-up sales and drive home marketing messages. For instance, seat belt covers can encourage safe driving practices and remind occupants to buckle-up, air fresheners can promote anti-smoking and anti-littering campaigns, and steering wheel covers can support the mission
Read MoreHow To Sell Toys
Hyper-Flex™ is a unique elastic material we have molded into our Inside Out Balls and flyers. At first glance, our Inside Out Balls look like normal stress balls. Flip them inside out and see spikes that look hard but are soft to the touch. Flip it back and reveal a perfect spot to imprint your client’s logo. To the eye, our flyers appear to be average, but to the touch, they are anything but. Not only do they have a soothing feel, but also an innovation not given to the everyday flyer—they are stretchy. You can stretch the flyers to more than 3′ and
Read MoreHow To Sell Mats
Sometimes you actually want the customer to walk all over you. That’s the thought behind the personalized, imprinted placemats that Logo Mats brings to the market. When someone enters the threshold of a bank, hotel, restaurant or any other location, the logo and image of the company should be the first thing in sight. With custom-made Logo Mats, we can make that happen. Mats are great for branding a building as well as giveaways to good customers. Whether rubber or carpet, for indoor or outdoor use, our products can really tie a room together and add the finishing touch on a promotion. Enter any
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