In planning our content strategy for the new year, one of the things we do at Action Marketing is a thorough review of the readership of our existing content. Here are our top 10 most popular articles from 2021. We hope they are informative and inspiring for you to elevate your marketing for your distributor business…
Read MorePressure is mounting on the Biden Administration and the Federal Reserve to curb inflation, which jumped to its highest rate since 1982 last month after rising 7% rise year-over-year. Businesses across industries from auto manufacturing to grocery stores to the promo industry have had to increase prices…
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Cap America Inc., Frederickstown, Missouri, recently announced that Cory Cissell, MAS, has been promoted to vice president of marketing. Cissell recently transitioned from director of sales to director of marketing to fill the leadership role in that department. As vice president of marketing, Cissell will oversee a rapidly growing team…
Read MoreAvocados From Mexico is returning to its Super Bowl branding glory by introducing a multichannel marketing experience, complete with a virtual house tour, e-commerce tie-ins and promotional apparel. At an NYRC pop-up, shoppers will be able to grab items from the company’s Avocado Glow apparel collection…
Read MoreWarnerMedia announced that it’s enlisting Oreo’s help to market “The Batman” abroad, with special edition Oreos coming with the Batman logo embossed on the cookie in place of the classic Oreo logo. They’ll also come in special packaging advertising the chance to win more “Batman” prizes…
Read MoreTom Brady got his very own Pantone color for Brady Brand, the NFL star’s new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let’s look at the styles, features and price points of the line…
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Well, folks, it’s been an excellent run, but today is actually the last day of the Threads newsletter as we know it. Don’t worry, we’ll still be covering all things branded apparel at PM, but we’re also launching a whole new site dedicated to the decorated apparel community. Speaking of decorated apparel, check out the cool stuff we found for this week’s Fave 5…
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Delta Apparel recently announced preliminary sales results for its fiscal year 2022 first quarter ended January 1, 2022. The company expects overall net sales for the first quarter of fiscal 2022 to be approximately $109 million, approximately 15% higher than the $94.7 million achieved in the fiscal first quarter of the prior year…
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Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up with JCPenney—the department store chain—to launch an apparel collection. Will it work?…
Read MoreIn the political sphere, where hype and reach are paramount, candidates and PACs are starting to use NFTs as fundraising tools. Specifically, they’re auctioning them off as a means of raising money, the same way they might stock an online store with T-shirts and buttons…
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