“We’re here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers.” That’s Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she’s talking about her company’s latest promotional merchandise effort: personalized, edible sculptures made from 100% cheese…
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Halloween is over, which means we are now full steam ahead into the holiday season. We’re kicking things off in this week’s edition of the Fave 5 by featuring a couple of cool, seasonally appropriate promos, including Whataburger holiday merch, subscription coffee bundles packed with branded goodies, and more…
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Sustainability, inclusion and diversity were the focus at the Kornit Fashion Week, which took place Nov. 2-5 in Los Angeles. Featuring keynote speakers and presentations, educational sessions, live demos and, of course, runway shows, the event put the spotlight on how fashionable apparel can be created sustainably using digital printing technology…
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KFC is selling an item called the “Finger Lickin’ Chicken Mitten Bucket Hugger. “It’s literally a knitted sweater (of the “ugly” variety) designed to wrap around a KFC bucket, with little mittens sewn into the side. From now until Nov. 11, customers who order online either for pickup or delivery will receive a code to claim one for free while supplies last…
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Vantage Apparel, Avenel, N.J., announced the launch of its all-new, redesigned vantageapparel.com, which offers enhanced features for customers, including a new design tool that lets distributors add decorated apparel orders to their shopping cart. Other features of the new site include…
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Stran & Company Inc. today announced the pricing of its upsized initial public offering of 4,337,349 units, each consisting of one share of common stock and a warrant to purchase one share of common stock, at a public offering price of $4.15 per unit, for aggregate gross proceeds of approximately $18.0 million…
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For its latest promotional marketing effort, Whisps, the cheese snack company, will have its “award-winning cheese carver” turn any user submitted image into a 100% edible cheese sculpture. It can be anything: a person, a pet, an inanimate object, another piece of cheese. Each custom carving costs $200, but there are stock designs for $49.99…
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Custom Ink announced today that it has acquired Swag.com, a branded merchandise and corporate gifting company whose tech-enabled “swag distribution” model is similar to that of the gifting-as-a-service companies we’ve seen recently. Swag.com founders Jeremy Parker and Josh Orbach will stay on staff leading the company within the Custom Ink umbrella…
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Bretton Woods Group Inc., Kansas City, Missouri, is expanding its investment in the premium incentive segment by adding Top Brands Inc. to its portfolio of companies. Top Brands will team up with Computer Incentives LLC to offer a wide variety of products to the premium incentive and corporate gifting channel…
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With events getting back to full swing (in safe fashion, of course), people are not only looking for swag to commemorate their first event post-global shutdown, but also something custom and cool. If you’re looking to add a custom touch to your customer’s next promotion, rotary-printed bandannas fit the bill…
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