Reese’s Takes a Big Swing With ‘Reese’s University’ Twist on E-Commerce Store

If we hadn’t already gotten our college degrees, we’d be applying to Reese’s new “university.” Reese’s University isn’t a real college per se, but the brand is launching an online “bookstore” for “students” to buy merchandise for the Fighting Cuppies. Even better, by requiring “applications,” Reese’s can use the campaign to build audience for future digital marketing efforts…

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Tekweld Hires David Heldt as Marketing Director

Tekweld, Hauppauge, New York, announced that it has hired David Heldt as marketing director. Heldt previously served as marketing manager at Super Enterprises, a Northeast distributor of Marvin windows and doors. Heldt joined Tekweld on Nov. 1, and brings 26 years of marketing experience in distributor and buying group business models…

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A24 Added a Permanent Vintage Movie Merch Store to Its Site

A24 is proving once again that one man’s outdated promotional movie merchandise is another man’s promotional movie treasure. After the trendy movie distribution company held a successful series of auctions, selling a huge swath of movie promos across multiple decades, A24 is again selling a collection of vintage movie gear…

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