Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director…
Read MoreBoxcar Custom Packaging: A Totally Unique Brand Vehicle for Your Marketing Swag
Sure, you can hand a branded pen to a customer. You can send personalized cards in the mail. But we think that’s kind of … boring? Sorry, not sorry. Giving out your promo gear without putting it in our fully customizable Boxcar Custom Packaging is like sending Cinderella to the ball in her busted pumpkin…
Read MorePopSockets & TerraCycle Partner to Create FREE Recycling Program
TerraCycle, a social enterprise on a mission to eliminate the idea of waste, offers a range of national, easy-to-use recycling platforms allowing everyone to #RecycleEverything. You may have already seen TerraCycle in action at your local grocery store with their Zero Waste Box platform that allows you to drop off your TerraCycle approved waste where…
Read MorePromo Company Allegedly Tricked Businesses Into Sponsoring High School Football T-shirts (and Pocketed the Money)
Shenendehowa High School athletic director Chris Culnan received two boxes of promotional T-shirts with the instructions to throw them into the crowd at football games and read the names of local businesses who sponsored the shirts. Culnan, however, had no idea the shirts were coming. He didn’t order them…
Read MoreTop Secrets of Successful People
Are you reaching your full potential or trapped in a bubble? Jennifer Kushell, founder of Explore Your Potential, discusses with host Greg Muzzillo the importance of exposure to resources, information and networks. Understanding what’s on the “menu of life” is a game changer…
Read MoreIgloo Launches Co-Branded Whataburger Coolers, Introduces Drinkware Line to Rival Yeti
Igloo coolers just released a co-branded promotion with Whataburger, adding to an impressive list of companies that work with the Texan chain (and to Igloo’s existing list of merchandise licenses). It also just released a line of stainless steel drinkware products as it seemingly looks to go toe to toe with Yeti…
Read MoreAIM Smarter Hosts Final Event of Nine-Month Diversity, Equity and Inclusion Series
AIM Smarter LLC (AIM), Philadelphia, will host the final installment of its nine-month diversity, equity and inclusion (DEI) event series on October 5, 2021, at 12 p.m. EDT. Free and open to all, this virtual event series was sponsored by Koozie Group. It consisted of five webinars and four discussion sessions covering topics including DEI…
Read MorePromo Industry M&A Q&A With Boundless Investor Charley Dean
Boundless was acquired by a private equity partnership in June of this year. With the industry seeing more changes than ever in ownership, mergers and acquisitions, I thought this would be a good time to sit down with one of the investors and interim president of Boundless, Charley Dean. He shares his perspective on how he views the industry’s greatest opportunities and challenges…
Read MoreLogoMotions Welcomes Industry Veteran Justin Warren as Partner
LogoMotions has announced the addition of Justin Warren as a partner with the company. Warren will join owner John King, who founded the Seattle-based promotional products distributorship 22 years ago; and operations manager Meredith Sprovier. LogoMotions is a long-time member of AIA Corporation, where King has earned the AIA Lifetime Achievement Award and membership in…
Read More5 Trends That Are Defining Distributor Business Marketing
The online space is under constant change, and the promotional products marketplace continues to transition to new ways of doing business. In today’s multichannel world, marketing is not a linear process, and modern customers have instant access to information about products, brands and competitors. With that in mind, here are the trends that are shaping distributor business marketing…
Read More