After the ups and downs of 2020, promo professionals are feeling unsure of which products will be trending in 2021 and where to find sales. Not only are some industries still thriving, but they’re on track to do more business than ever. Read on to learn which ones to target and the products that pair with them…
Read MoreHow to Approach Marketing Campaigns for the Healthcare Community This Year
Typically February is reserved for promoting heart health and preventing heart disease—the # 1 cause of death worldwide, according to the American Heart Association. However, promotions this month—and in the months to come—might need to be different. While heart health remains an important topic, hospitals, urgent care facilities and doctor offices across the country are…
Read MoreToddy Gear Welcomes Amanda Maynord as Key Account Manager
Toddy Gear, Chicago, announced the addition of Amanda Maynord as key account manager. In her role, Maynord is tasked with strategically building sales revenue with some of Toddy Gear’s most strategic distributors while prospecting and growing future sales with some of its new clients. “I am so excited to…
Read MoreWinning Through Adversity With Former Ohio State Coach Jim Tressel
Jim Tressel led the Ohio State Buckeyes to a 2002 National Championship and seven Big Ten Championships. Learn what it takes to win through adversity with one of the most respected coaches in college football history. As Tressel tells host Greg Muzzillo: Anyone can handle the good times—it’s how you handle the tough times…
Read MoreHere Is a Nice Branded Merchandise Story Involving Two Rival NFL Teams and a Star QB’s Favorite Charity
After Baltimore Ravens quarterback Lamar Jackson left a playoff game against the Buffalo Bills due to injury last month, Bills fans showed their support for Jackson by donating $500,000 to his favorite charity, Blessings in a Backpack. To show its gratitude, the charity released…
Read MoreConsolidated Marketing Services Acquires Progressive Promotions in Merger of Women-Owned Branded Merchandise Companies
Consolidated Marketing Services (CMS) announced the acquisition of award-winning promotional merchandise agency Progressive Promotions. The merger creates one of the largest certified women-owned promotional merchandise agencies in the U.S….
Read MoreA Wu-Tang Parody T-shirt Sparked an International Incident Between China and Canada
Last year, a staffer at the Canadian embassy in Beijing reportedly designed shirts parodying the Wu-Tang Clan “W” logo, with “Wuhan” written in the middle of the logo. Months later, the shirts caught the attention of Chinese government officials, forcing Canada to apologize and explain…
Read MoreDo I Have to Use QuickBooks Payroll?
Ask the Accountant… Question: If I convert to QuickBooks, do I have to use QuickBooks Payroll? Answer: There is no requirement to use QuickBooks Payroll. Our businesses generally involve very few, if any, employees. And payroll is rarely a needed function. My clients who do have a payroll typically use outside payroll services, or have…
Read MoreBAMKO’s Gifts By Design Acquisition Is a Look at the Post-Pandemic Future of Promo
On Monday, BAMKO LLC announced that it acquired Gifts By Design to operate as its awards, recognition and incentives division. The move is noteworthy not just for the size of the two companies, but for what it says about the post-pandemic future of promo, at least in the near term…
Read MoreHPG Launches Exclusive Partnership With Fracture, First in Series From New HPG Line
HPG and Fracture, a leading direct-to-consumer brand, announced that they have entered into an exclusive partnership designed to bring Fracture’s products to the promotional products industry. The announcement is the first in a series of exclusive retail brand partnerships HPG will unveil in 2021…
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