Coachella is just as much a brand as it is an event for people to go see music and other live performances. And the festival organizers—especially this year since people couldn’t get to the valley—need to keep that brand top of mind and relevant. So they launched a line of branded apparel…
Read MoreOld Spice’s Social Media White Elephant Gift Exchange Was a Branded Merchandise Extravaganza
With most people still working from home these days, Old Spice is bringing the tradition of a White Elephant gift exchange online. The top prize is a man cave valued at $13,000, complete with an Old Spice branded billiards table, a flat-screen TV, and all kinds of other Old Spice gear…
Read MoreEpson Introduces UV Flatbed Printer for Outdoor Signage, Promotional Goods and More
Epson introduced the SureColor V7000—its first UV flatbed printer designed for printing high quality outdoor signage, promotional goods and more. Delivering bright, colorful, tactile prints with low graininess and smooth gradation, the ultra-productive SureColor V7000 4×8’ printer brings a new level of image quality, productivity and convenience to print service providers. Capable of printing on…
Read MoreGive the Gift of Safety This Holiday Season
Forbes labeled 2020 as the Zoom Era, meaning people are glued to their devices since their main means of communication is video conferences for business meetings, gatherings with friends and family, and even workouts with their favorite instructors. While the convenience is there, the privacy may not be. Uncovered webcams can leave people vulnerable to…
Read MoreThe Indianapolis Colts’ Rookie-Sensation Kicker Is Already a Branded Merchandise Wizard
Rodrigo Blankenship has recognized the incredible branding potential of his signature look, leaning fully into his status as the NFL’s No. 1 Top Bespectacled Kicker. Just a few months into his rookie season, “Hot Rod” already has his own branded merchandise store (tagline: “Respect the Specs”) filled with a whole bunch of clever designs…
Read MoreOnline or Offline? The Answer Is Both
COVID-19 has only accelerated the growth of U.S. e-commerce, with online sales growing 54 percent in 2020 alone and projected even higher in 2021. With e-commerce sales sure to continue to grow in our industry, does that mean the traditional industry sales professional is on the way out?…
Read MoreOur 5 Favorite Promotional Products of the Week: Special All-Food Thanksgiving Extravaganza Edition
Thanksgiving is tomorrow, so we felt like a special edition of the Fave 5 was in order. In honor of America’s most gluttonous holiday, this week’s promotional products are all food-related. We recommend reading them with a nice big side of gravy-soaked mashed potatoes…
Read MoreDecoration Diaries: How Outsourcing Apparel Decoration Allows PromoShop Inc. to Focus on Creative, Retail-Driven Solutions
Aside from one recurring project, PromoShop Inc. doesn’t do apparel decoration internally and doesn’t have any future plans to do so. That doesn’t mean it hasn’t seen substantial success in decorated apparel promotions, though. PromoShop takes the reins in another way—by offering specialized attention to what its clients need…
Read MoreSportsman Cap & Bag Announces New USA-Made Knits Available Now
Sportsman Cap & Bag, Kansas City, Mo., announced that it is offering a new line of knit styles from the brand Cap America. This USA-made collection includes a 12″ plaid knit, a 9″ static pattern beanie, a 12″ static pattern knit, an 8.5″ beanie and a 12″ cuffed knit…
Read MoreYou Can Now Scan the Ralph Lauren Logo With Snapchat to Unlock a Bunch of Augmented Reality Features
As part of a promotion that began last week, Snapchat users can now scan the Ralph Lauren logo on the front of an actual shirt (or anywhere else it appears). Doing so will unlock an in-app augmented reality experience that includes a Ralph Lauren branded lens featuring virtual holiday gift boxes users can interact with and send to friends…
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