AIA Corporation introduced a new strategic plan, “AIA Reimagine,” that will drive impactful shifts in strategy to focus on AIA owners and their success in 2021 and beyond. To support the reimagined owner experience, AIA announced three new roles, including Vice President of Owner Experience, Director of Owner Success and Director of Business Development…
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McDonald’s has temporarily stopped issuing Happy Meals containing promotional toys for Disney’s Mickey & Minnie’s Runaway Railway ride after discovering an error in the QR codes printed on cards that come with the toys. The codes are designed to take users to a contest page, but in some cases did not work properly…
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Brooklyn Products International Inc., Brooklyn, Mich., announced that its AmeriFoam division has purchased Quality Foam Designs, a manufacturer of polyurethane promotional products in Elkhart, Ind. The acquisition supports AmeriFoam’s commitment to bring more value to its customers through an expansion of product offerings and…
Read MoreCome Friday, before the tryptophan has even fully left our systems, most of America will be listening to Mariah Carey’s “All I Want For Christmas Is You” on repeat, getting properly festive for the holiday season. There’s one person, though, who probably won’t be participating in this most beloved of annual traditions: Mariah Carey herself. That’s because…
Read MoreThe COVID-19 crisis presents marketers with a unique environment to market their organizations. The unique challenges require creative solutions. Promotional products can play a significant role in several ways. By studying and understanding current trends, marketers have the chance to be creative enough to increase their organization’s presence…
Read MoreWith so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best…
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Smart Source LLC, the distributor of promotional products, printed materials and packaging, announced the addition of Michael Mikyska to head its Display Innovation Division. Mikyska will oversee the sales efforts and expansion of this product segment through existing client relationships as well as…
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Question: Do you have any suggestions for a good way to track orders? Answer: Our industry is complicated, and each order involves many steps and details. I used to track orders manually—step by step for each order. Today there are several automated solutions…
Read MoreSpotify famously underpays its artists per stream, and is actually making it even harder for them to earn a living from streams alone. However, Spotify has now made it possible for artists to sell merchandise directly through the app, which is a good thing for artists with tours and live shows on hold…
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The whole “not doing Thanksgiving” thing is a bummer, sure. But Jose Cuervo has a solution: If you can’t physically go to Thanksgiving dinner at Meemaw’s house this year, why not do the next best thing and send a life-size printed cardboard cutout of yourself instead?…
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