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  • November 12, 2026 Tara Lerman
    Storm Creek Expands Product Team With 2 New Hires
    Lannon Grady will join the supplier as director of product, while Linh...
    Featured News Homepage News 
  • November 12, 2026 Kalie VanDewater
    Is Your Company Ready for Convergence?
    Widespread diversification has resulted in the blurring of traditionally rigid boundaries between...
    Featured News Homepage News 
  • November 12, 2026 Promo Insiders
    Promo Insiders: Lance Stier Discusses NC Custom’s Latest Acquisition
    The managing partner/CEO of NC Custom discusses the Counselor Top 40 supplier’s...
    Featured News Homepage News 
  • November 12, 2026 Deborah Corn
    The Pressure Points of Print
    The everyday pressures of working in the print industry, from production problems...
    Featured News Homepage News 
  • November 11, 2026 Paul Bobnak
    The Human Factor Still Wins in Direct Mail
    As marketers and print providers, our responsibility is to make responding as...
    Featured News Homepage News 
Storm Creek Expands Product Team With 2 New Hires

Storm Creek Expands Product Team With...

November 12, 2026
Is Your Company Ready for Convergence?

Is Your Company Ready for Convergence?

November 12, 2026
Promo Insiders: Lance Stier Discusses NC Custom’s Latest Acquisition

Promo Insiders: Lance Stier Discusses NC...

November 12, 2026
The Pressure Points of Print

The Pressure Points of Print

November 12, 2026

Congressional Candidates’ Promo Spending Tops $20M for Midterms

An exclusive Counselor analysis reveals which House and Senate candidates are spending the most on promotional merchandise ahead of the midterm elections.

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The ‘Brain Hack’ Behind Embellished Print

Embellished print is engineered to tap into a human’s emotions.

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ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship

Mexican tradition and culture is the heart of tequila brand Clase Azul México, said Chairman Juan Jose Sánchez in a Q&A with ASI CEO Ashish Mittal.

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ASI Power Summit 2026: Day 1 & 2 Wrap-Up

Attendees heard from speakers on topics such as neuroscience, private equity, AI and brand building.

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Are Your Customers Getting the Wrong Message?

A recent frustrating experience led Deborah Corn to ask an important question: How well do you understand what your customers know?

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FTC Sources Say Regulator Will Sue To Block Cintas-UniFirst Deal

The Federal Trade Commission has not yet voted on the matter, but staff have privately expressed concerns about the combined company’s market share.

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ASI Power Summit 2026: The Power of Agentic AI

Isar Meitis of MultiplAI explained how AI systems making decisions on behalf of business owners can free up people’s time to build deeper relationships with customers.

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S&S Opens Vancouver Distribution Center, More Than Doubles Regional Footprint

The 162,000-square-foot facility introduced picking automation and adds capacity to support customer growth across Western Canada.

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ASI Power Summit 2026: The Science of Cognitive Fitness

Louisa Nicola

Neurophysiologist and Cognitive Performance Coach Louisa Nicola shared insights on cognitive fitness and how everyone can take better care of their brains.

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Counselor 2026 Power 50

With transformative technology poised to reshape the promo industry, these are the leaders who will turn that promise into reality.

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