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  • July 29, 2026 Brendan Menapace
    Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
    The addition illustrates how logo placement is at the heart of college...
    Featured News Homepage News 
  • July 29, 2026 Brendan Menapace
    ASI Show Chicago 2026: Full Recap & All Our Coverage
    The ASI Show Chicago welcomed more than 4,500 industry professionals for networking,...
    Featured News Homepage News 
  • July 29, 2026 Emily Wilson
    Is Your Business Ready for California’s Textile Waste Law?
    California’s landmark extended producer responsibility legislation passed a key deadline earlier this...
    Featured News Homepage News 
  • July 28, 2026 Theresa Hegel
    Counselor 2026 Person of the Year: Randy Carr, World Emblem
    The CEO has driven success by being a bold leader and a...
    Apparel Featured News 
  • July 28, 2026 Tara Lerman
    SanMar Adds Flexfit Headwear to Fall Lineup
    While the top promo supplier has partnered with Flexfit for the last...
    Apparel Featured News 
Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

Ohio State’s Jersey Patches Reflect Ad-Heavy...

July 29, 2026
ASI Show Chicago 2026: Full Recap & All Our Coverage

ASI Show Chicago 2026: Full Recap...

July 29, 2026
Is Your Business Ready for California’s Textile Waste Law?

Is Your Business Ready for California’s...

July 29, 2026
Wide-Format Summit: Conditions, Opportunities & the Path Forward

Wide-Format Summit: Conditions, Opportunities & the...

July 29, 2026

To Accomplish More by Doing Less

July 15, 2026July 15, 2026 Bill Prettyman

Are you frustrated with your progress in your print business or your print industry job? When that happens, I have to remind myself of the likely cause: I am trying to do too much.

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Printing, Uncategorized

Finding Promo Prospects Everywhere

Imagine selling a product everyone needs and everyone buys. That’s promo.

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How Today’s Best Marketers Are Rethinking Direct Mail

The best direct mail marketers aren’t necessarily spending more money. They’re thinking differently.

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ASI Show Comes to Chicago This Week

Attendees can participate in education sessions, explore supplier exhibits and hear from Red Lobster CEO Damola Adamolekun during a keynote address.

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Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact

Rick Roth of Mirror Image and The Ink Kitchen reflects on his long career in the screen-printing industry and explains why, for him, business and activism go hand in hand.

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Kirk Ross Joins ASB To Lead Partnership Growth

Ross comes to the Counselor Top 40 distributor as a consultant, bringing nearly 40 years of industry experience to the role.

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Industry Sales Grow 2.5% in Q2 as Business Pressures Persist

Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions and uneven performance continue to temper promo industry sales.

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S&S Taps Commercial Exec Sean Eckhardt To Lead U.S. Sales

Eckhardt will help advance S&S’s commercial strategy, strengthen partnerships and manage talent, according to the Counselor Top 40 supplier.

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Pic The Gift Hires Yoann Giorsetti To Lead Sales Department

Giorsetti spent more than two decades at Siser before stepping into the role.

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Printing Differently – Unique Details That Make People Buy Products

In this conversation, Lon Winters, founder of Graphic Elephants, shares the creative thinking behind a one-of-a-kind America250 commemorative hoodie, from hidden interior prints to unique placement techniques that transform a standard garment into a collectible piece.

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