Flywheel Brands Inc., Chattanooga, Tenn., broke ground recently on a new 6,000 sq. ft. office building to accommodate its growing team. The new headquarters will be located in Hixson, Tenn., just outside of Chattanooga, where Flywheel vice president of client development Bart Simpson said his brand marketing agency will develop a modern structure that satisfies…
Read MoreRemember the legal battle over whether beverage companies would be allowed to supply branded drinkware to bars and restaurants for free? It was something big-name companies were in…
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As tonight marks the start of the NBA regular season (let’s go, Sixers!), we here at Promo Marketing have entered our favorite time of the year, as all four major sports are now sating our enthusiasm for pulse-racing performances, upset victories and legacy-defining efforts. We mean no disrespect at all to hoops, hockey and gridiron…
Read MorePhone grips are for anyone who owns a smartphone, and right now there are more than 264 million smartphone users in the United States alone. A grip enables smartphone users to capture the perfect selfie without fear of dropping their phone, prop up their phone to video chat the family hands-free, and catch a Pokémon…
Read MoreBuilding brand awareness can be hard if you aren’t up to date with the latest business tools, including social media. That’s why we’re diving into ways to use Instagram—perhaps the most popular social channel—in order to reach your ideal audience. Instagram is not only a great way to connect, but also a helpful tool for promoting your business…
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I believe that many businesses have brands that suck. I mean suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, “City Printing Company” or “Peoria Promotional Products LLC.” These names suggest the company…
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The Allen Company, Blanchester, Ohio, announced the promotion of Judy Richardson to general manager. Richardson has previously served in the position of collegiate and retail brands manager. “Judy has come up through our organization starting out in customer service,” said Stan W. A. Dohan, MAS, MASI, president and chief operating…
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Fashion labels MZ Wallace and Lingua Franca have teamed up to create a tote bag imploring folks to “give a damn”—a sentiment shared by many women in America right now. The bag, which is in such high demand that the wait list reached the hundreds before it was even released, according to Fast Company, was…
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There’s an old adage that you’d probably hear on college campuses: Only freshman wear apparel with the school’s name on it. We know that’s patently false because, well, we went to college, too. That same idea might apply to popular tourist destinations. The locals surely wouldn’t wear shirts…
Read MoreIn the 10 days since its U.S. release, “A Star Is Born” has gotten a ton of praise, owing to critics’ and moviegoers’ esteem for the characters portrayed by Bradley Cooper and Lady Gaga. It’s generated copious tears, thanks to its tale of love and loss. And it’s led to considerable calls for merchandise to…
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