With the holiday season heading our way, it’s time to shift focus to holiday and seasonal promotions. After all, nobody wants to be a Grinch. To keep on top of the holiday schedule and to help your clients stay on the Nice List, we spoke to two experts about everything you need to know for 2018 holiday promotions…
Read MoreOfficial Trump Football Jersey Wants You to ‘Stand Up for America’
The official Donald Trump merchandise store is selling a Trump football jersey with the number 45 and the message “Stand Up for America” on the front, and the name “Trump” across the back where a player’s name would usually appear. It’s an interesting bit of counterprogramming to Trump’s stance on the NFL anthem protests…
Read MoreEric Myers Begins His Tenure as Chief Sales Officer of Tru Art as President Jerome Hoxton Retires
At the end of September, Jerome Hoxton, president of Tru Art Advertising Calendars, Iowa City, Iowa, retired after seven years with the company. Hoxton had a total of 46 years in the industry. Over the years, he served in various roles on both the supplier and distributor sides, working in sales, marketing and product development. He…
Read MoreA White Squirrel Is Causing a Serious Branded Merchandise Problem for Western Kentucky University
The college football slate is intensifying, and collegiate hoops soon will commence, meaning that higher learning institutions across the country have many squirrelly matriculants who are hoping their teams will reward their rabid fandom. At Western Kentucky University, enrollees rely on the mascot Big Red to enhance their enjoyment, but they have also been calling…
Read MoreMy 5 Favorite Promos of the Week: Lakers Tees, Disney Halloween Merch and More
I’m sorry I’ve been away so long, fave five fans. What can I say? I’ve been busy trying to get ahold of everything in Nissin’s Ramen merchandise collection. But I’m back now, and I wanted to share some promotions I saw this week that are my new favorites. Let’s hit it…
Read MoreHot Dog Restaurant’s Promotional T-shirts Cause Quite a Stir
When it comes to employee T-shirts, there are a few dos and don’ts. Do make your logo easy to read and the center of attention. Don’t go for innuendo that customers might deem vulgar. With that, let’s take a look at the controversy surrounding employee T-shirts at a New Jersey hot dog shop…
Read MoreAre Hoodies the Future of School Uniforms? British School Looks to Find Out
When we think of school uniforms, we typically conjure up images of plaid skirts, polo shirts and khaki pants. But what if the landscape of school uniforms changed alongside the growing athleisure trend? That’s an experiment a British school is willing to invest in…
Read MoreHanesBrands Donates More Than $2 Million of Underwear, Socks and T-Shirts to Assist Hurricane Florence Victims
HanesBrands, Winston-Salem, N.C., announced that it is donating nearly 350,000 pairs of underwear, socks and T-shirts to assist victims of flooding from Hurricane Florence in the Carolinas and the Southeast. Hanes is partnering with nonprofit charity Delivering Good to distribute essential basic apparel valued at more than $2 million…
Read MoreIHOP Rolls Out ‘Pumpkin Pancake’ Promotional Beer
Select bars in the New York tri-state area are now serving IHOPS Pumpkin Pancake Stout, marking yet another news cycle entry for IHOP in what has become an interesting period of branding bravado for the restaurant chain…
Read MoreDelta Apparel Subsidiary Acquires SSI Digital Print Services
Delta Apparel, Duluth, Ga., announced that DTG2Go LLC, its wholly-owned subsidiary based in Greenville, N.C., has acquired substantially all of the assets of Silk Screen Ink Ltd., doing business as SSI Digital Print Services, a provider of digital print services, for $12 million. The acquisition is expected to increase the Delta’s fiscal 2019 revenue by…
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