Bud Light has pretty much been the Forrest Gump of sports marketing these days. It’s everywhere. Think of a sports moment within the last two years, and try to argue that Bud Light didn’t capitalize on it. Super Bowl? They wrote “Dilly Dilly” in the sky and gave the team a statue. The Browns winning…
Read MoreHBO and Johnnie Walker Create ‘White Walker’ Game of Thrones Whisky
While many of us may be clinking glasses for all things that come with the beginning of October—pumpkins, scarecrows, haunted houses and scary movies—we couldn’t help but get sidetracked when Johnnie Walker announced its new Game of Thrones whisky, called “White Walker.” In collaboration with HBO, Johnnie Walker created the limited edition bottle to celebrate…
Read MoreWashington State University Tells House Candidates to Stop Using Trademarked Phrases on Promo Material
With Election Day occurring four weeks from tomorrow, it is no secret that candidates are seeking competitive edges in their respective races, with many pundits feeling the results could prove quite influential in determining the country’s course. As the highest-ranking Republican woman in Congress, Cathy McMorris Rodgers, who has earned that distinction by chairing the…
Read MoreiPROMOTEu Secures Growth Capital for Enhancing Technology, Funding Possible Acquisitions
iPROMOTEu, Wayland, Mass., announced on Friday that it has obtained new financing, providing the company with growth capital to boost investments and initiatives to support its affiliate network. In a press release, the company said it would use the capital primarily to enhance systems and technology, strengthen recruiting strategies, support internal operations and, should the…
Read MoreFacilisgroup Announces New Partner Captiv8 Promotions Inc.
Facilisgroup, St. Louis, added New York City-based Captiv8 Promotions Inc. to its fast-growing community of promotional products distributor partners. Founded in 1993, Captiv8 focuses on logoed merchandise, promotional products and event creation. “We are looking forward to growing our already established and successful business through Facilisgroup’s software and best practices,” said Larry Shapiro, owner of…
Read MoreLeaving Credit Card Charges as Journal Entries
Question: Can I enter credit card charges as journal entries in QuickBooks Premier? Answer: QuickBooks strongly discourages making journal entries, except in a few rare instances. You should not enter credit card charges as journal entries. QuickBooks has an icon on the homepage just for that. It’s in the lower righthand corner of the homepage…
Read MoreAre T-shirts and Tote Bags Enough to Save Elon Musk? The Mysterious ‘Team Elon’ Web Store Thinks So
It’s unclear who started the Team Elon site, a Shopify store selling branded merchandise ostensibly aimed at helping Elon Musk, a billionaire, fight his recent SEC suit. It’s kind of like the “Save Ferris” memorabilia from “Ferris Bueller’s Day Off,” only if instead of a lovable ’80s goofball Ferris was an ultra-rich entrepreneur smoking weed on podcasts and going on Twitter rants…
Read More‘Send Noods’: Nissin’s New Official Ramen Noodle Merch Store Brilliantly Targets Millennial Demo
The product selection is a masterclass in targeting a millennial audience through promotional merchandise. In addition to the usual T-shirts and mugs, there are embroidered snapback hats, ridiculous Cup Noodles costumes for people and dogs, a cleverly designed Top Ramen pillow and a giant Cup Noodles inflatable. But nothing compares to the neon sign…
Read Morecommonsku Welcomes David Shultz as Vice President of Supplier Partnerships
David Shultz joins commonsku, a promotional products business and sales software, as vice president of supplier partnerships. Shultz has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of…
Read MoreWe Want to Hear Your Scariest Promotional Stories!
Halloween is approaching, and we want to hear your promo horror stories. Do you remember a promotional experience that was especially scary, spooky or downright nightmarish? A devilish customer? A job gone horribly wrong? Just a fun Halloween-themed promotion? Send it our way…
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