Ever since he obtained megastar status in 2010, many interesting news bits have been afoot in the life of Justin Bieber. Each time the Canadian hitmaker steps out, it seems the press finds itself enthralled with another opportunity to track his existence, no matter if the opportunity has anything to do with music. Thanks to…
Read MorePinterest Predicts These 7 Apparel Trends for 2019
Every year, we wait around for Pantone to reveal its highly anticipated Color of the Year. However, the Pinterest 100 is another significant report that gives us a ton of insight into current and upcoming apparel trends. The report is based off user search data, so it’s a good indicator of the trends that are…
Read MoreHit Promotional Products’ Kellyann Messick on PPAI Expo Prep, Travel Tips, Stories From the Road
Soon, pretty much the entire promo industry will converge on Las Vegas for PPAI Expo. To get you ready for the trip, Kellyann Messick, road warrior for Hit Promotional Products, dropped by the studio, live and in-person, to give her best advice on Expo prep, business travel, industry events, what to do in Vegas and…
Read MoreWhy Companies Like Lyft and AT&T Are Giving Out Branded Fruit at Events
The primary key to a successful promotional giveaway is giving end-users an item they need. That could be a notebook for an educational event, a USB device to store important information, or a Bluetooth speaker that fulfills their need to party. The latest promotional idea from Lyft fulfills a literal need for any human: eating.…
Read MoreGeiger Promotes 3 Members of Executive Team
Jo-an Lantz, president of Geiger, Lewiston, Maine, announced that it has promoted three members of its executive team to new roles and responsibilities. Bob Blaisdell, CPA, CMA, has been promoted to oversee all administrative operations in addition to the finance, legal and compliance departments. He has been with the…
Read MoreThermos LLC Announces Partnerships With Allen ColorCraft and Compass Industries
Thermos LLC, Schaumburg, Ill., announced today its partnership with The Allen Company (aka Allen/ColorCraft) and Compass Industries Inc. to expand its reach into the promotional products market. Allen/ColorCraft, a supplier of drinkware in the promotional products market, will be distributing Thermos brand vacuum-insulated food and beverage containers within the promotional products industry in the U.S.,…
Read MoreHappy Holidays from Promo Marketing
Hello there, dear readers. We hope you have enjoyed reading PM Headlines as much as we’ve enjoyed writing the stories. This is just a brief message to say that we will take the next week off from Headlines, returning on Jan. 2. So, when you don’t receive the newsletter from us next week, worry not.…
Read More2018 Wrap-Up: Our Favorite Promotional Products Stories of the Year
Well folks, this is it. This the end of our 2018 wrap-up. It’s been a great year for us at Promo Marketing, and we’re glad you’ve been there to share it with us. From a professional standpoint, we’ve done a lot of promotional products stories that we’re proud of. Some were in-depth studies, some were…
Read MoreBrand Safety: More Than Digital Media
The emergence of brand safety in digital marketing has advertisers and media buyers perplexed and searching for answers. On the one hand, digital media advertising is on the rise. On the other hand, there is a legitimate concern for challenges posed by ads that appear alongside material that may be considered offensive to some. While the focus on content placement is a legitimate concern for brands, it is not the only consideration marketers face.
Read MoreFanatics Snaps Up Another Sports Merchandise License With English Football Association Deal
Fanatics has firmly solidified itself as one of the powerhouses of sports merchandise. This year alone the company got the license to produce NFL fan…
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