‘Tis the season for seasonings, apparently, thanks to Popeye’s. Proving its poultry prowess, the renowned fried chicken chain endeared itself more to devotees on Tuesday, instituting an “Emotional Support” tenders meal that not only provides a comedic take on flyers’ frequent reliance on animals to ease their travel stress, but also shows that the company…
Read More2018 Wrap-Up: The Best Fast Food Promotions of the Year
Fast food restaurants really decided to step up their promotional game this year. Maybe they were afraid that they’d be one of those things millennials supposedly are killing. Or maybe they just finally realized how much people love merch. Either way, it led to a ton of, well, creative promotional campaigns from the likes of…
Read MorePPAI’s Bob McLean Assumes IAEE And CEIR Board Leadership Roles
Promotional Products Association International (PPAI), Irving, Texas, has announced the selection of PPAI’s executive vice president, Robert “Bob” McLean, CPA, CAE, as chair-elect of the International Association of Exhibitions and Events (IAEE) and the 2019 Center for Exhibition Industry Research (CEIR) chair of the board. McLean’s selection was announced at Expo! Expo!, IAEE’s annual meeting…
Read MoreFollowing AP Forced Labor Report, Some Schools Pull Sportswear From Stores
After a report by the Associated Press linked shipments from a forced labor camp in China to a U.S. apparel supplier, some of the company’s end-buyers, mostly schools and universities, have…
Read More2018 Wrap-Up: The Top 5 Pro Sports Promotions of the Year
We don’t have the rights to use ESPN’s SportsCenter theme song, so you’re just going to have to imagine it here, as we dive into some of our favorite sports-related promotional campaigns and stories from the year. Let’s call it our Top Plays, just to keep the theme alive, shall we?…
Read MoreNext Level Apparel Introduces New International Distributor
Next Level Apparel, Gardena, Calif., announced that it is expanding into Germany and the EU through an exclusive partnership with L-SHOP-TEAM, a Dortmund, Germany-based company with locations across Europe. “We’re delighted to be launching our styles into Germany/EU, and even more so to be launching with L-SHOP-TEAM,” said Mark Seymour, CSO at Next Level Apparel.…
Read MoreFashionista Has a Bunch of Branded Merchandise Predictions for 2019
This past year’s branded merchandise trends, especially in pop culture, focused on large designer logos, college-style apparel and vintage band T-shirts. For 2019, style website Fashionista is taking a stab at what’s on the horizon for branded merchandise, and we think it’s worth passing on to our promotional apparel suppliers and distributors…
Read MoreHere’s a Bizarre Story About Fan Apparel, First Amendment Rights and an NFL Rivalry
The Chicago Bears eliminating the Green Bay Packers from NFL playoff contention this past Sunday is only the latest installment in the long-standing rivalry. As we all know, sports rivalries are intense and heated, so it’s no surprise that this case involving the Packers-Bears rivalry and, weirdly, fan apparel made its way all the way up to a federal court…
Read More2018 Wrap-Up: Threads Top 10 Most-Read Stories of the Year
With the year winding down, we thought it would be fun to take a look back at our top 10 most-read stories this year. By page views, these were the top Threads stories our audience couldn’t get enough of. From airline uniforms to Pantone predictions, here’s your 2018 apparel wrap-up.
Read MoreSNL Skit Inspires Micro-Moment Apparel Opportunity for Weezer
Come 2019, music fans will be able to reflect on 25 years of Weezer albums, as the year will mark the anniversary of the band’s eponymous debut and see the release of its 12th studio disc, another self-titled collection also known as “The Black Album.” Given the group’s longevity, the Rivers Cuomo-fronted foursome has inspired…
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