The Publisher That Sells Nearly $1 Billion in Stickers Every World Cup

The company is well-known for producing collectible stickers, and their quadrennial World Cup series is by far their most popular, and lucrative, product. Panini prints a free, 80-page booklet for the stickers, which cost around $1 for a packet of five. Since the name of the game is to collect them all, most collectors will pay more than $300 in order to do so…

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Debco’s Alex Morin Talks Partnership with HUB Promotional Group

Yesterday, we reported that Debco, Concord, Ontario, has become the newest member of the HUB Promotional Group, Braintree, Mass. Today, we spoke with Alex Morin, Debco’s executive vice president of sales and marketing, about how the deal came to be, and what it means for the future of the two companies. Promo Marketing: Give us…

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