As the third-largest overall category in the promo industry, drinkware never figures to lack opportunities to impress the masses. We talked to a pair of industry experts to learn the ins and outs of promotional drinkware sales…
Read MoreStaples Has Laid Off More Than 200 Employees This Year
After Shira Goldman stepped down from her position as CEO of Staples in January, the company has laid off hundreds of employees. The Framingham Source estimated that 200 employees have been laid off from Staples in the 2018 calendar year. The latest round of layoffs came last week, but the exact details are currently unknown.…
Read MoreItalian Start-Up Kloters Set to Launch T-shirt That Scrubs Pollution Out of Air
Summer will soon be upon us, and for certain cities, including Promo Marketing’s base in Philadelphia—a place long plagued by the problem—the change in season will see an increase in air pollution. Officials, however, no matter where one resides, are always suggesting means to curtail the nuisance’s effects, with many of their tips touching on…
Read MoreCrystal D Donates Five Awards to Lifeworks Annual Celebration
Crystal D, St. Paul, Minn., donated five awards to the Lifeworks Annual Celebration, held at The Depot in Minneapolis on April 26, 2018. Lifeworks is an organization that supports individuals with disabilities in Minnesota. The Annual Celebration serves not only as…
Read MoreUsing QuickBooks for Multiple Businesses
Question: I use QuickBooks Premier for my distributorship. I also run another small business. Can I use my QuickBooks program for that, too, or do I have to buy Premier again? Answer: You can set up another company or companies in QuickBooks Premier at no additional charge from QuickBooks. You do not have to purchase…
Read MoreLinkedIn Study: 75% of B2B Marketers Believe Video Is King
According to the study, approximately 75 percent of B2B marketers believe that video is one of the most effective and important content platforms, with 60 percent agreeing on social media creative and 47 percent on email. In addition, 83 percent of B2B marketers believe that video plays a major role in driving lead volume, while 86 percent agreeing that it produces high-quality leads…
Read MoreInnerWorkings Inc. Under Investigation for Securities Fraud, Faces Class-Action Lawsuit
InnerWorkings Inc., Chicago, announced in a press release that shareholder rights law firm Bernstein Liebhard LLP is investigating “potential securities fraud claims on behalf of shareholders of InnerWorkings Inc.” Today, Bernstein Liebhard announced that a class-action lawsuit has been filed on behalf of those who purchased or acquired InnerWorkings securities between Aug. 11, 2015 and May 7, 2018…
Read MoreGuide Your Clients to a Great Golf Tournament Experience
The Masters is over and that means your customers are inquiring about golf promotions. In 2016, there were over 800,000 golf tournaments totaling $4 billion of sales opportunities. Are you getting your piece of the pie? Gold Bond’s new Interactive Golf Guide will help you navigate the sport of business…
Read MoreToday in Promotional Golf: Why Is Phil Mickelson Wearing a Long-Sleeve Dress Shirt at the Players Championship?
Being a southpaw and a fairly distinguished one, at that, in a sport that has not produced that many left-handers, Phil Mickelson stands out when he hits the links. With 43 PGA Tour victories, including five majors, the 47-year-old ranks ninth on the all-time wins list. But while he will not eclipse Sam Snead as…
Read MoreLandway International Announces New Regional Sales Representatives
Landway International, San Francisco ,announced the addition of new regional sales representatives. Scott Lange of Lange Marketing will represent Landway’s premium apparel and outerwear line in the Indiana, Kentucky, Michigan and Ohio markets. With 22 years of experience in the promotional products industry, Lange has become well known for successfully organizing mid-market trade shows in…
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