Twenty-nine percent of respondents attend 11 or more trade shows per year, and almost 80 percent of exhibitors use trade shows as an opportunity to build relationships, according to a nationwide survey conducted by 4imprint, Oshkosh, Wis. More results and some of the best ideas for maximizing trade show…
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Last week, we raved about IHOP’s latest marketing campaign, the IHOb switcheroo. We guessed at what the B might stand for, and tossed around ideas like bacon, bellyaches, beer flights, etc. But, today, the brand revealed the meaning of its mysterious “B,” and we take back everything we said before…
Read MoreSince almost every business operating in this day and age has an online presence, they are required to automate promotions in order to ensure that personalized products reach individuals with matching customer profiles. This allows them to send the correct offer to the proper end-user at the proper time, resulting in their reaching a maximum sales potential…
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Based on the results of a simultaneously lauded and lambasted tweet, IHOP will soon supposedly christen itself “IHOb,” with an explanation of the new letter’s meaning coming Monday. Whether this is a real name change or an elaborate ploy, we can appreciate the way in which the restaurant chain used its logo to strike viral marketing gold…
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Vistaprint is reportedly set to invest up to $50 million in a Texas manufacturing facility that would also serve as a warehousing and logistics hub for the Dutch company. The Dallas City Council will vote on the proposal, which is called Project Apollo, on June 13…
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As the Quality Certification Alliance (QCA) embarks on its 10-year anniversary on July 10, 2018, the organization and its Board of Directors recognized Denise “D.” Fenton, executive director of compliance, for her role in establishing and maintaining QCA’s Accreditation program. For more than 20 years, Fenton has worked in international manufacture-for-export. At QCA, she administers…
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Kanye West’s “Project Wyoming” merch, while weird, will probably sell well. But more interesting are the accompanying experiential marketing events. This marketing strategy is designed to directly engage end-users in a way that invites them to participate with Kanye’s brand. Experiential marketing, in a sense, allows end-users to feel that they are part of a brand…
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Buenos Aires police reported that armed men went into a printing business and took about $360,000 worth of Panini World Cup stickers, collectibles kind of like baseball cards. Local officials said that the business’ security cameras were unable to get a clear view of the robbers’ faces, and they are still at large…
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There was this one time in college where I felt like a major entrepreneur for selling an old purse I had on eBay at a $50 profit. I was ready to switch my English major to Business right then and there, but seeing as a British woman sold her royal wedding gift bag on eBay…
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As marijuana becomes legal in more states or even obtains legal status on a federal level, these debates will only continue to heat up. Whatever your opinion on the matter is, it can’t be denied that folks in the cannabis/marijuana industry in both Canada and the U.S. see branded merchandise as a vital means of competing and growing…
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