With 100 teams competing in the NCAA Division I Men’s Basketball and National Invitation tournaments and what seems like one million bowl games making late December and early January an extra festive time, not earning a spot in the postseason as a major conference constituent can prove difficult to do. The hoops and gridiron squads…
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Simple yet hip, promotional totes have managed to displace their more costly competitors for a number of reasons. Not only do they offer a more sustainable option than plastic grocery bags, canvas totes also prove to be reliable accessories fit to make subtle-yet-certain statements on individual fashion and social sense. Totes are cool, and so are you, as long as you use them. That is, of course, unless you write for the Wall Street Journal…
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After a 10-month court case and two-week trial, a federal court in New York unanimously ruled in favor of ETS Express, which had been sued by Can’t Live Without It LLC, doing business as S’Well Bottle, for trademark infringement. The jury decided on March 29 that ETS Express is not liable on all counts, citing…
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Royal Apparel, Hauppage, N.Y., is releasing its latest video dedicated to its full collection of Earth-Friendly apparel. The spirit of the video is to capture inclusivity—that we need to work together with the environment to protect it and build a better future. The collection features products of organic cotton, which use no pesticides; rPET recycled…
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Hanesbrands Inc., Winston-Salem, N.C., announced today that the company and its employees have pledged $1.97 million this year to the United Way of Forsyth County (UWFC) and surrounding communities, earning the United Way’s 11th campaign excellence award. The United Way of North Carolina awarded Hanes with its Spirit of North Carolina Award for campaign excellence,…
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There are some things we just can’t plan for or change. The weather is one of those things. No matter how well we try to control everything, there are always unavoidable roadblocks that we have to overcome. Jean Moore, account executive for BrandAlliance,…
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Do you sometimes hesitate to ask for what you want? The truth is we all do. We hesitate to ask for the appointment. We hesitate to ask for the order. We hesitate to ask for referrals. We hesitate out of a fear of “loss.” A fear of hearing “no.” Here’s a bit of wisdom a…
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In August, the owner and CEO of Custom Wristbands, a promotional wristband company, pleaded guilty in a price fixing scheme with other promotional products companies. That news came just a few weeks after Houston-based Zaappaaz Inc.,…
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Apparently, the folks at NHL.com have been reading Promo Marketing. How else would they have decided to come up with a ranking of the top 10 promotional product giveaways for the 2017-2018 season? While we’re incredibly humbled to have received such an honor (or at least to bestow it upon ourselves), we thought we’d do the NHL a favor by contributing our own take to their ranking, one that will be equal parts unbiased and objective…
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We always hear promotional products professionals talk about “staying power” and long-lasting promotions. There’s a good reason for that. When end-users hold onto a product for a long time, that means extended brand visibility for clients. Isn’t that the goal of every promotional…
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