We Re-Ranked NHL.com’s Top 10 Giveaways List Because They Got It Way Wrong

Apparently, the folks at NHL.com have been reading Promo Marketing. How else would they have decided to come up with a ranking of the top 10 promotional product giveaways for the 2017-2018 season? While we’re incredibly humbled to have received such an honor (or at least to bestow it upon ourselves), we thought we’d do the NHL a favor by contributing our own take to their ranking, one that will be equal parts unbiased and objective…

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How to Achieve a Long-Lasting Promotion

We always hear promotional products professionals talk about “staying power” and long-lasting promotions. There’s a good reason for that. When end-users hold onto a product for a long time, that means extended brand visibility for clients. Isn’t that the goal of every promotional…

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Does the National Civil Rights Museum’s MLK Jr. Merchandise Go Too Far?

The National Civil Rights Museum in Memphis is commemorating the 50th anniversary of Dr. Martin Luther King Jr.’s death this week with a wide selection of promotional merchandise, including some that take a somewhat literal approach to commemorating the civil rights leader’s death in 1968. Among the usual gift shop items like T-shirts, drinkware and…

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Data Shows Licensed Pop Culture Promos Extremely Effective for MLB Teams

Ah, Opening Day of the 2018 Major League Baseball regular season has arrived! With all 30 franchises playing on what is the earliest occasion an MLB season has begun, today will give fans a chance to chart their clubs’ chances of going from spring hopefuls to autumn heroes. Owners will likewise find themselves scrutinized—and not…

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When Are Pot Promos OK? That’s the Question in Boulder

The ongoing debate about whether or not legal marijuana businesses can advertise their business and how continues. As more and more states legalize recreational marijuana, and with Canada reportedly legalizing cannabis “within months,” the thought of how marijuana businesses will advertise their products or how dispensaries can promote their business is called into question. New…

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