BIC Graphic Expert Series – Drinkware

The first in this series of BIC Graphic Expert Sessions focuses on drinkware, the 3rd largest category in promotional products. This webinar is designed to provide the tools you need to be successful in selling drinkware while adding value for your customers.

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A Roadmap to Successful Sales in the Tourism and Hospitality Market

Travel is an enormous industry in the U.S. The U.S. Travel Association reported that in 2016, the U.S. travel industry generated $2.3 trillion dollars. That covers both business and leisure travel. That’s quite a chunk of change, right? So, what does this mean for you, a promotional products distributor? Is this our sly way of…

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Nike’s 2018 Sportswear Collections Are Out and We Have Questions

Nike has long been at the forefront of athletic apparel trends, thanks to its cutting-edge running shoes and streetwear-inspired looks. So, when we caught a glimpse of its upcoming Spring 2018 apparel and footwear collection, we paid extra attention. Here’s everything you need to know: According to Nike, the collection aims to reimagine the company’s…

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How to Stand Out in Promotional Golf Apparel

It’s been a big year for golf apparel. Adidas launched its adicross urban-inspired golf collection, designed to seamlessly transition golf apparel into streetwear. Bill Murray launched his William Murray golf apparel collection, which became a viral sensation. And Nike released its new Air Jordan 1 Golf Premium shoe. Not only does golf continue to draw…

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We May Finally Know What Millennials Want In Their Apparel

Millennials have gotten a lot of flak in the news for their love of avocado toast, their dependence on technology and their inability to flee their parents’ basements, and yet marketers nationwide have long been obsessed with what millennials want. At least in the apparel world, we may finally have an answer, and the results…

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We Have More Golf Ball Drama as Golf’s Governing Body Gears Up to Take On Major Manufacturers

The U.S. Golf Association thinks that today’s golf balls travel too far in flight, owing mainly to technological advances in ball manufacture. Golf legend Jack Nicklaus thinks the same. That’s a problem for Titleist and other major golf ball manufacturers, who have spent many decades and untold dollars researching, refining and producing balls designed to fly farther than the competition’s…

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It’s Time to Start Selling to the Real Estate Industry

In the real estate business, hospitality is key. When people are searching for their future home, they want to feel comfortable, not only with the physical place they will be living in, but also with the person they hire to help them find it. This is what makes the job of a real estate agent…

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