In the final stanza of “The Rainy Day,” Henry Wadsworth Longfellow, addressing his “sad heart,” notes “Thy fate is the common fate of all, / Into each life some rain must fall.” As a native of Portland, Maine, the poet received plenty of meteorological proof for that couplet, and, who knows, he might have been…
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The results were pretty interesting, as the marketing team found that 3,000 unique users accessed the content out of the 17,000 bobbleheads that were distributed. They also found that the vast majority of these users did so after the game when they got home, which shows that this type of experience can expand the team’s reach far beyond the confines of their stadium…
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CafePress, Louisville, Ky., released its fourth quarter and fiscal year 2017 financial results, which CEO Fred Durham called “disappointing.” “Our fourth quarter and full year 2017 results were clearly disappointing, as CafePress.com continued to be negatively impacted by lower traffic resulting from changes in search engine algorithms during the first half of 2017,” he said…
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The legal team for Tervis Tumblers is asking for more time before it responds to the lawsuit from Trinity Graphic, which claims Tervis violated a nondisclosure agreement and stole the printer’s trade secrets. Trinity filed the lawsuit in federal court on Jan. 26, and Tervis was served on Feb. 2, according to the Tampa Bay…
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Now that you know what Power Meetings are, we’re ready to get into some more advanced territory. This time around, we’re running through four tips for getting the most out of each supplier meeting. Even if you’ve been to a Power Meeting before, there may still be some helpful advice for your next meeting, so make sure you stick around for the full list…
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Proforma, Cleveland, has hired Chris Piper as its vice president of business development. Piper has more than 20 years of experience helping independent sales professionals grow their businesses and win enterprise level accounts. In his role with Proforma, Piper will…
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Jeffrey P. Marks, president of Promotional Considerations, along with vice president Bobby Baughan, has purchased the company back from Vanguard Industries, effective March 1. The company also announced that it is now affiliated with iPROMOTEu. Marks started the company in 1984,…
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It’s not as if Diageo didn’t have any recent examples to look toward as warnings against such marketing. The Doritos debacle isn’t even a month old at this point, and if anything was made clear by the outrage following the suggestion by PepsiCo’s CEO that “lady Doritos” could become a thing, it’s that women don’t like to be told that they are dainty or delicate or in any way at all any different from men with regard to how and what they eat…
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Though the usual suspects have attained placement in the Associated Press Top 25 men’s college basketball rankings, most observers would likely stray from christening any club as the overwhelming favorite to cut down the nets come April 2. Yes, next weekend’s slate of major conference championships will somewhat thin the herd, but anyone could pull…
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Gildan Activewear, Montreal, announced its results for the fourth quarter and the year in a press release. The company also announced an “organizational realignment and related executive management changes.” The press release stated that both full-year sales and earnings for 2017 increased. Last year’s net earnings reached $362.3 million, surpassing 2016’s $346.6 million. Gildan finished the…
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