How to Achieve a Long-Lasting Promotion

We always hear promotional products professionals talk about “staying power” and long-lasting promotions. There’s a good reason for that. When end-users hold onto a product for a long time, that means extended brand visibility for clients. Isn’t that the goal of every promotional…

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Does the National Civil Rights Museum’s MLK Jr. Merchandise Go Too Far?

The National Civil Rights Museum in Memphis is commemorating the 50th anniversary of Dr. Martin Luther King Jr.’s death this week with a wide selection of promotional merchandise, including some that take a somewhat literal approach to commemorating the civil rights leader’s death in 1968. Among the usual gift shop items like T-shirts, drinkware and…

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Data Shows Licensed Pop Culture Promos Extremely Effective for MLB Teams

Ah, Opening Day of the 2018 Major League Baseball regular season has arrived! With all 30 franchises playing on what is the earliest occasion an MLB season has begun, today will give fans a chance to chart their clubs’ chances of going from spring hopefuls to autumn heroes. Owners will likewise find themselves scrutinized—and not…

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When Are Pot Promos OK? That’s the Question in Boulder

The ongoing debate about whether or not legal marijuana businesses can advertise their business and how continues. As more and more states legalize recreational marijuana, and with Canada reportedly legalizing cannabis “within months,” the thought of how marijuana businesses will advertise their products or how dispensaries can promote their business is called into question. New…

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BIC Graphic Expert Series – Drinkware

The first in this series of BIC Graphic Expert Sessions focuses on drinkware, the 3rd largest category in promotional products. This webinar is designed to provide the tools you need to be successful in selling drinkware while adding value for your customers.

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A Roadmap to Successful Sales in the Tourism and Hospitality Market

Travel is an enormous industry in the U.S. The U.S. Travel Association reported that in 2016, the U.S. travel industry generated $2.3 trillion dollars. That covers both business and leisure travel. That’s quite a chunk of change, right? So, what does this mean for you, a promotional products distributor? Is this our sly way of…

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