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  • August 4, 2026 C.J. Mittica
    Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
    In a complicated economic year, some verticals thrived while others took a...
    Featured News Homepage News 
  • August 4, 2026 Brendan Menapace
    Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos
    Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company...
    Featured News Homepage News 
  • August 3, 2026 Theresa Hegel
    Nadel Acquires All Branded Group, Expanding Presence in Australia
    The Counselor Top 40 distributor says the acquisition will help give its...
    Featured News Homepage News 
  • August 3, 2026 Tara Lerman
    Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer
    For this innovator, losing a favorite T-shirt was the prelude to building...
    Featured News Homepage News 
  • August 3, 2026 Promo Insiders
    Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada & Mexico
    After the USMCA wasn’t renewed, the future of the agreement stands in...
    Featured News Homepage News 
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Counselor State of the Industry 2026:...

August 4, 2026
Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos

Executive Perspectives: Valerie Hayman Sklar Is...

August 4, 2026
Nadel Acquires All Branded Group, Expanding Presence in Australia

Nadel Acquires All Branded Group, Expanding...

August 3, 2026
Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

Counselor 2026 Supplier Entrepreneur of the...

August 3, 2026

Special-Effects Thread: Tips, Tools & Best Practices

Apparelist talked to industry experts about the best tips, tricks, tools, and uses for special-effects thread. Here’s what advice they had for those looking to get their feet wet. 

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SanMar Brings Richardson Apparel & Headwear to Wholesale Market

The initial launch in 2026 will include 15 apparel styles and 31 headwear items.

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The October 2025 Print & Promo Marketing Digital Edition Is Live

The October 2025 edition of Print & Promo Marketing is now out. This issue is the second “Top Print Suppliers” feature, which specifically hones in on 20 of the top-selling print suppliers in the market. It also includes the Counselor Top 40 Suppliers list.

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Key Trade Deal Between Africa & U.S. Has Expired

The African Growth and Opportunity Act had provided U.S. companies (and select industry suppliers) duty-free access to goods produced in sub-Saharan African countries.

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The Haunted Mailbox: Tales From the Direct Mail Crypt

Direct mail doesn’t have to be a horror story. Here are some tricks to create direct mail that delights, rather than frights.

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Doubling Production: The Fanatic Group’s UV-LED Success

To meet its demand, The Fanatic Group leans on eight UV-LED flatbed printers and one UV-LED digital rotary printer, producing items like stainless-steel tumblers, water bottles, and ceramic mugs.

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Editor’s Picks: Brilliant Booth & Display Products

Ensure event branding or signage stands out with quality, vibrantly printed booth and display items.

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Promo Insiders: The Impact of Tariffs, Geopolitical Tension on the Promo Industry

Dr. Mary Kelly, a returning ASI Power Summit speaker, shares her insights on the current state of the economy ahead of her session in Scottsdale, AZ, this month.

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5 Sales Strategies for Selling Custom Promos

Unlock the power of custom promo sales — even if you’ve never sold custom before. With these proven sales strategies at your fingertips, you’ll confidently upsell high-impact products, address client concerns with ease and secure orders like a seasoned sales pro.

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What’s Happening With Craft Beer? (How Short-Run, Fast-Turn Labels Can Help)

October 1, 2025October 2, 2025 Bob Saunders

What do label resellers – those whose businesses have benefitted from the steady, recurring revenue that craft beer labels have brought – do with this information? Innovate!

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