Cimpress’s flagship VistaPrint brand and National Pen, a former Top 40 firm, helped fuel the top-and bottom-line expansions.
Read MoreIPS’s ‘STiCKi’ Rebrand Reflects ‘Single-Source Supplier’ Status
The purpose of a brand name is to stick with the customer. When IPS wanted to rebrand to reflect its new identity beyond just traditional print products and as a service provider to the promotional products industry, it looked at the name of one of the products it currently offered and saw potential as a…
Read MoreNo Excuses
On my recent walk near our home, I found this small plant growing in the middle of the road. Think about it. That seed fell in the middle of a road, but somehow found a way to root itself in a nearly invisible small opening. It found a way. No excuses. Despite all the traffic…
Read MoreFive Questions to Identify and Maintain Key Accounts
In recent planning meetings with several clients, a common theme (challenge) has emerged. While sales are reasonably strong, a deeper review of major accounts (using the Key Account Accelerator process) revealed some interesting facts. Chief among them is that each company is only a few client defections away from a major write down in business…
Read MoreWhite House Cutting Federal Procurement of Single-Use Plastic
The Biden-Harris administration, citing the scope of the plastic pollution crisis, wants to phase single-use plastics from federal operations by 2035.
Read MoreInktavo Acquires Clarity Software
Inktavo, a provider of integrated software solutions for branded merch businesses, has acquired Clarity Software, a U.K.-based management information system software vendor that specializes in job pricing, inventory management and production management for the signs and graphics industry and other markets.
Read MoreWhy Price Isn’t the Whole Story!
When choosing a screen printing and embroidery partner, price often seems key. But in apparel decoration, the saying “you get what you pay for” couldn’t be more true. While competitive pricing is vital, customer service plays a critical role in your satisfaction and project success. We’ll explore why exceptional customer service should be your top priority when selecting a partner and how it can make a bigger difference than you might think.
Read MoreRenewal for Trade Act Important to Promo Sourcing Unlikely Before Next Year
The African Growth Opportunity Act has become pivotal to the supply chains of some major promotional products suppliers, and is unlikely to be renewed before the end of 2024, but officials still believe the agreement will be extended before it expires next year.
Read MoreThe Hard Sell: How Buyer Apprehension Results in Smaller, Less Frequent Orders and More Affordable Products
The health of the economy has been debated, but what’s indisputable is that consumers and business buyers have approached this year with caution. The proof can been seen in promo industry sales; in Q3 last year, industry growth slowed to 2.4%, and then .1% in the fourth quarter.
Read MoreWho’s Afraid of a Bad Review?
You are dealing with the nasty customer. Demanding, curt, and downright rude sometimes, this customer is condescending and a know it all. But they are a significant enough percentage of your business that firing them is anything but a no brainer. Besides losing their business, you fear they will take out their anger in that…
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