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  • May 28, 2026 Hannah Rosenberger
    How Employee Choice is Reshaping Uniform Programs
    Advances in print-on-demand and e-commerce technologies have allowed for expanded product selection...
    Apparel Featured News Homepage News 
  • May 27, 2026 Tara Lerman
    Par One Golf Specialties Partners With J. Pritchard Pickleball Apparel
    The partnership will allow the Cleveland-headquartered golf supplier to expand into the...
    Athletic and Sportswear Featured News Homepage News 
  • May 27, 2026 Tara Lerman
    Tekweld Names Susie Hecht VP of Merchandising
    Hecht most recently served as the senior director of merchandising for Counselor...
    Featured News Homepage News 
  • May 27, 2026 Sara Lavenduski
    SRG Promotes Rajanathan Balen to EVP of Global Trade
    Balen joined the supplier in 2005 and has since become instrumental in...
    Featured News Homepage News Supply Chain 
  • May 27, 2026 Robb Cummings
    Better Shop Productivity Starts With a Fresh Crew
    Most shop owners look at their inks, threads, or equipment settings to...
    Apparel Featured News Homepage News Management 
How Employee Choice is Reshaping Uniform Programs

How Employee Choice is Reshaping Uniform...

May 28, 2026
Par One Golf Specialties Partners With J. Pritchard Pickleball Apparel

Par One Golf Specialties Partners With...

May 27, 2026
Tekweld Names Susie Hecht VP of Merchandising

Tekweld Names Susie Hecht VP of...

May 27, 2026
SRG Promotes Rajanathan Balen to EVP of Global Trade

SRG Promotes Rajanathan Balen to EVP...

May 27, 2026

Printing Excellence Delivers West Coast Vibes via Craft Beer Label

This episode of POW! Package of the Week spotlights digital- and flexo-printed packaging from Capital Label Co., a member of both TLMI and PRINTING United Alliance. The award-winning label showcases the power of combining printing processes.

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Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products

The decorating technique can add more dimension and depth than typical embroidered logos.

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Can Augmented Reality Increase Direct Mail Response?

When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.

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The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project

A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.

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Retention vs. Acquisition: The Answer Is Always Yes

Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.

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What Gen Z Really Thinks About Promo in 2025

For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.

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Mixer Package’s Punchy Personality Steals Show

The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.

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Goldstar Launches One Purchase Order Global Solution

The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manage multiregion orders with a single PO.

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Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

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Whitestone Earns Bronze EcoVadis Rating

The recognition is the latest in the Counselor Best Place to Work’s growing list of sustainability achievements.

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