Until 30 days ago, I had never used a Macintosh for more than a few minutes to do a specific task. So when I had a chance, I gave up my Lenovo Yoga for the Macbook Air for 30 days.
Read More30 Days With a Macbook Air
Tag: Apple
For Apple, It May Not Be the Money
You’ve probably heard the buzz created when Apple’s attorneys contacted promotional products distributors last week. The issue is aftermarket charging cords and AC adapters sold that connect to iPads, iPhones and iPods, and Apple’s claim that they infringe on Apple patents.
Read MoreRevisiting the Apple Logo Effect
A high-end fashion brand’s CEO moves to Apple. What it means for luxury goods and logo use.
Read MoreMake It EPIC
Admit it, you are guilty. You use phrases you shouldn’t. I’m not talking about saying “epic” when something cool happens like my 10 year old. I’m talking about the tired, abused, misused, and lame phrases.
Read MoreIs the iPhone the New BlackBerry?
At the risk of offending a few people, I’m going to touch on a very personal topic, but it’s a topic that many are interested in: Which brand of mobile device platform is better, Apple iOS or Google’s Android?
Read MoreI’m With The Brand, Part 2: The Only Branding Tip You’ll Ever Need
The most important branding lesson from the world’s grand master of marketing, Steve Jobs.
Read MoreThe Power of the Informed
I am constantly asked where to look for prospects by my clients. There are a number of options, but my favorite has to be simply reading the daily newspaper.
Read MoreReinventing the Apple
Recently, Apple unveiled the new iPad 2. It was exciting to see the upgrades on the device, but more than the new bells and whistles, what was really exciting to see was Steve Jobs at the helm.
Read MoreThere’s an App for That!
Admittedly, I fell into the category of people believing the hype about Apple’s latest release, the iPad. I read the rumor blogs and wallowed in the speculations about futuristic features once only realized on the Jetsons*. Now, after watching Steve Jobs’ somewhat uninspired launch of the iPad I’m left thinking two things (and, no, one is not the name).
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