Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals … “Start with the end in mind.” That is to visualize the end result that you hope to accomplish and start your planning process from there … “With the end in mind.”

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Empowering Through Educating

Educating is helping your staff, clients, and colleagues realize their true potential. It is for this reason that I love educating and mentoring. By asking powerful and thought-provoking questions I empower people to realize their own depth or the depth of their brand.

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Proactive Selling in a Reactive Environment

If you have been in our industry longer than 10 years, you will probably agree that we have seen significant changes in the way we service our clients. The two most significant changes have been with communications and the “reactive” nature to our sales process today.

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How to Get Prospects Calling You

Calls to Action, or CTAs, are words or sentences that encourage and motivate your current clients or best prospects to take immediate action. You want more business, right? An enticing CTA on all your marketing materials can make a big difference in increasing your promotional products sales.

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Distributors, Can You Handle This: Capturing the Looks of Destiny’s Child

After all the build-up, Super Bowl XLVII is over. It was a night filled with emotional performances, stadium blackouts and a Baltimore Ravens’ victory. However, my Twitter feed was all about the “Beyoncé Bowl.”

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Let’s Go to the Movies: 5 Award-Winning Ideas for Oscar’s Big Night

Award season is in full swing. Help your clients take home the Oscar for “Best Party” with these five movie-themed promotions.

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How to Rock Your Referrals

In the world of sales, referrals are your secret weapon, as they give you instant credibility. Referrals are the fastest and easiest way to grow your sales, because referral sales close at a much higher rate than any other prospecting method

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