Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these inventories may differ based on why we are taking it, most of the time they are to improve communication between people of different styles.
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For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.
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Because promotional products are tangible, physical, multi-dimensional and customizable, they can be effective for engaging an audience through all five senses.
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Promotional products are a communications tool that can engage all five senses. They are a creative way of not only informing, but for interacting with an audience by providing a sensory experience. Promotional products can be any tangible item usually imprinted with an organization’s message, branding or promise.
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While I encourage you to take a look at what you’ve done over the past 12 months and think about what you’d like to change, improve or accomplish … This year challenge yourself to do more than make a list of resolutions. Resolve to change your mindset.
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My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.
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Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors.
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Technology has created channels to easily push your message out. However, it seems more and more that we’re misusing electronic communication when phone or personal contact would be the better choice.
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Some of you might think, what’s the point of being involved with a Regional Association…Really?? I’m busy, why do I need to leave my office for these Association events? How does this benefit ME? That’s a good question and we will touch on the answer.
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We are warned about the Gen Y buyer who is telephone-adverse and wants the quick, non-personal communication found digitally. But when spending a large amount of money and hoping for a strong return on investment, it’s tough for the buyer to make a confident, informed decision when left to nothing but their mobile devices.
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