Halloween presents the promotional industry with a ton of cool ideas. Looking to go beyond the standard ghosts and goblins? Here are 3 ways to market the scariest time of year.
Read MoreScare Up Business with Halloween Marketing Tips
Tag: Company
5 Problems You Can Solve
Here’s the deal: Problem solvers always make money! No matter what the industry. No matter what the economy is doing. No matter what. If you can get out of the product-selling business and into the problem-solving business, you will always be in demand and you will always be able to make money. Here are five problems that you can solve.
Read MoreLove You. Mean it.
I’m just back from last week’s incredible SAAC Show, and it got me thinking about all the great people I worked with there and an article I wrote years ago, for the now-defunct Corporate Logo Magazine, about appreciating the important staffers all around us. Here is that article.
Read MoreRicko’s Patent-Pending Bullseye Accounts Method for Success
I’ve made reference in previous installments of this Blog to Bullseye Account prospecting and several of you have asked for more information about this unique and effective way of targeting and LANDING large accounts.
Read MoreA “Rant” in Sheep’s Clothing: Deep Thoughts from Multi-Line Rep Nowell Wisch
I continue my …Really?? rant series, this time it’s from the perspective of a multi-line rep.
Read MoreMarket Mastery: Turning Your Market Expertise Into a Sales Advantage
Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
Read MoreWould You Print an Offensive Logo?
It’s likely happened to some of you out there. A customer comes to you with a big order. They want 1,000 T-shirts for a rally, and they’re willing to pay a premium. Everything is going smoothly… until you see the customer’s artwork.
Read MoreWhat Makes You Stand Apart from Your Competitors?
I’m active on LinkedIn and my network continues to grow. I get all kinds of connection requests as many of you do. I ignore the carpet cleaners and auto service businesses that are across the county who want to connect, but I always accept connections with people within our industry.
Read MoreDesigners Offer to Redesign Livestrong’s Logo
People complained that The Livestrong Foundation’s post-Lance Armstrong logo wasn’t enough of a change. One company decided to do something about it.
Read MoreLivestrong’s New Logo: Are New Wristbands Next?
The Livestrong Foundation unveiled a new logo last week. Does this mean the company’s iconic silicone bracelets are also due for a change?
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