Recently, I’ve had some Yellow Page directories drop onto my driveway in a plastic bag. Years ago, I used to look forward to seeing these and checking out what my competitors were doing. Now, the book goes immediately into the recycle container.
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Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
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In the course of working on a few new projects, some rude awakenings of how the distributor/supplier relationship works, or occasionally doesn’t work, have me scratching my head and asking, “…Really?”
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A look at some of the executive-level appointments and resignations from the last two months.
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A look at some of the acquisitions, partnerships and alliances that happened in Q4 2012.
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Promotional products associations are making a difference helping those affected by Hurricane Sandy. Here’s how you can help.
Read MoreJason Vorhees. Freddy Krueger. Michael Myers. Three classic horror movie villains that can send shivers down the spine with the mere mention of their names. But nothing strikes fear in the heart of product managers everywhere more than one thing: Recall.
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As I strolled through Los Angeles International Airport on my way to Miami, I took notice of the “Life is Good” store that is in many airports. At 6:00 a.m. it was closed, but my branding brain is always going.
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A few simple ways to make your P.R. more impressive and effective.
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Interesting parallels between The Five Stages of Grief and the path our industry has taken when approaching the topic of product safety and compliance.
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