Tag: E-newsletters

I Could Have Slept In But Why Should You Care?

Jeff Solomon, MAS

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But I didn’t. I attended a concert at the Hollywood Bowl Saturday and started early Sunday packing meals at our church for families in Haiti. I was looking forward to sleeping in on the holiday Monday when my wife told me our runners group was going out at 7 a.m. What would seem like an automatic “no” has become a much easier “yes” for me.

Read More

Tending Life’s Garden

Jeff Solomon, MAS

One of the things I enjoy doing is taking care of the flowers on my front porch and tending to the few houseplants I have. I enjoy the color they bring to the home entryway, and people often comment on how pretty the flowers look.

Read More

ADD…on an (A)

Jeff Solomon, MAS

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything

Read More

I Confess: I Lied

Jeff Solomon, MAS

Many of you may know that my faith and values are important to me. Reluctantly, I must share that I’ve done something I normally don’t do. I lied.

Read More

$2 a Slice

Jeff Solomon, MAS

You would think that $2 a slice is referring to buying pizza by the slice, but in this case, I’m referring to slicing a piece of paper—one piece of paper.

Read More

What Some Buyers Really Want…Cheap Crap Online!

Jeff Solomon, MAS

The discussion on how businesses operate continues online in various forums. I believe these types of conversations should be handled carefully. 

The Advertising Medium That Remains To Be Seen

Jeff Solomon, MAS

My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.

Read More

Whose Fault Is It?

Jeff Solomon, MAS

Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.

Read More

10 Strategies of the World’s Most Successful Businesses…

Jeff Solomon, MAS

Brand building in the broad sense is based on innovation, which of course is a driving force in the electronics industry. In the promotional products industry, aside from the incentive sector, our products are used to support our client’s branding.

Read More